Marketing Specialist

We are seeking a seasoned Medical Marketing Specialist with a deep understanding of the healthcare industry. The ideal candidate will have proven experience creating and executing strategic marketing campaigns in medical settings, a passion for driving brand awareness, and a track record of achieving measurable results. This role will be instrumental in promoting our specialized services, engaging healthcare professionals, and reaching families in need.

Responsibilities

• Develop, implement, and manage comprehensive marketing strategies to expand brand visibility and support recruitment efforts for our healthcare services.
• Collaborate with cross-functional teams to create targeted campaigns, digital content, and engagement tactics.
• Conduct market analysis to identify trends, competitive landscape, and target audiences, adapting strategies for optimal performance.
• Build and maintain strong relationships with healthcare organizations, networks, and potential referral sources.
• Lead initiatives for digital marketing, social media, and content development to amplify our reach within the healthcare community.
• Measure and report on campaign effectiveness, making data-driven adjustments to maximize ROI.
  
  

Qualifications

• Bachelor’s degree in marketing, Healthcare Management, or a related field.
• 5 years of experience in medical or healthcare marketing, with a successful track record in campaign management.
• Strong knowledge of healthcare marketing channels, industry regulations, and trends.
• Exceptional communication, analytical, and project management skills.
• Experience with digital marketing tools and platforms is highly desirable.
• Ability to work independently and collaboratively in a fast-paced environment.
  
  

What We Offer

• Medical
• Vision
• Dental
• 401(k)
• Voluntary Critical Illness, Voluntary Accident Insurance, Voluntary Hospital Indemnity
• Voluntary Term Life Insurance (self, spouse/domestic partner, and children)
• Short-Term Disability
• Long-Term Disability
• Vacation and Sick pay
• Education assistance
• Other company perks
  
  

Skills: project management,content development,campaigns,social media,digital,strategic marketing campaigns,healthcare marketing,market analysis,brand awareness,medical marketing,healthcare,analytical skills,communication,digital marketing