What are the responsibilities and job description for the Director of Digital Content position at Florida Southern College?
The Director of Digital Content is responsible for developing and managing a comprehensive, user-centered content strategy that enhances the College's recruitment and enrollment efforts. This role focuses on structuring digital content, storytelling, and ensuring a seamless user experience across digital touchpoints. The ideal candidate will have a strong background in information architecture, story writing, digital content creation, and some UX / UI development or user experience design knowledge. By collaborating with departmental leadership and other communications team members, the Director will ensure prospective students and their families engage with the College’s brand through clear, compelling, and strategically crafted content. Position is campus based and not intended for remote work.
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
ESSENTIAL FUNCTIONS
Digital Content Strategy and User Experience
- Lead the development and execution of a cohesive digital content strategy that supports recruitment and enrollment objectives.
- Collaborate with the web development team to ensure digital content is optimized for user experience, using data and insights to enhance navigation, accessibility, and engagement.
- Apply information architecture principles to organize content effectively on the College’s website, ensuring prospective students can find information quickly and easily.
Storytelling and Content Development
UX / UI and Content Optimization
Data-Driven Content Management
EDUCATION, WORK EXPERIENCE AND REQUIREMENTS
Job Type : Full-time
Benefits :
Schedule :
Work Location : In person
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