Email Marketing Manager

FloSports has led the way in establishing a world-class digital streaming experience for millions of fans, families, and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology, and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. That’s what FloSports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and casual sports fans… united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and we’re looking for people like you to help us!

THE ROLE:

At FloSports, we’re transforming the way fans experience sports, delivering unparalleled live streaming and on-demand access to the world’s most exciting events. As we continue to grow, we’re looking for a detail-oriented and execution-focused Email Marketing Manager to join our Lifecycle Marketing team onsite in our Austin office.

In this role, you’ll be responsible for the hands-on execution of targeted email campaigns within Iterable, ensuring a seamless and engaging experience across multiple lifecycle stages. Success in this role requires strong attention to detail, the ability to juggle multiple deadlines, and a data-driven mindset. You’ll be responsible for building, launching, and reporting on high-volume email campaigns, optimizing audience segmentation, and maintaining deliverability best practices. While some strategic input is involved, this is primarily an execution-focused role that requires precision, problem-solving skills, and adaptability in a fast-paced environment.

The ideal candidate has direct, hands-on experience with Iterable (or a similar ESP), an interest in lifecycle marketing, and a passion for sports. If you thrive on managing multiple campaigns, meeting tight deadlines, and ensuring every detail is executed flawlessly, we want to hear from you!

RESPONSIBILITIES:

• Email Campaign Execution: Build, test, and deploy email campaigns within Iterable, ensuring accurate setup, proper audience targeting, and on-time delivery.

• Audience Segmentation: Implement and manage audience segments to optimize targeting, engagement, and conversion while ensuring campaign accuracy.

• Lifecycle Marketing Support: Work closely with the Senior Lifecycle Managers to execute and refine email strategies that drive subscriber acquisition, engagement, and retention.

• Campaign Reporting & Performance Tracking: Generate weekly and monthly reports on key metrics such as open rates, click-through rates, and conversions, providing actionable insights for optimization.

• Campaign Optimization: Monitor campaign performance and make real-time adjustments to improve deliverability, engagement, and conversion rates.

• Cross-Functional Execution: Coordinate with integrated marketing, content, and design teams to ensure cohesive messaging in the email channel.

• A/B Testing & Iteration: Execute A/B tests on subject lines, content, and send times, track performance, and recommend optimizations based on data insights.

• Quality Control & Troubleshooting: Identify and resolve email formatting, deliverability, and tracking issues to ensure flawless execution.

• Best Practices & Industry Knowledge: Stay current with email marketing trends, Iterable features, and sports streaming industry insights to enhance execution and performance.

KNOWLEDGE, SKILLS AND ABILITIES:

• 3-5 years of hands-on experience in email marketing, with a strong focus on building, launching, and optimizing campaigns in Iterable (or a similar ESP).

• Proficiency in HTML/CSS for email and experience building, troubleshooting, and optimizing mobile-responsive email templates.

• Good understanding of email marketing best practices, including segmentation, personalization, deliverability, and A/B testing.

• Strong analytical skills with the ability to track performance, interpret data, and adjust campaigns to improve engagement and conversions.

• Highly organized, detail-oriented, and thorough, with the ability to manage multiple projects and deadlines in a fast-paced environment.

• Must be local to Austin, TX, or willing to relocate.

BONUS POINTS:

• Advanced proficiency in Iterable, including experience with integrations, APIs, and data feeds to optimize campaign execution.

• Experience managing automated workflows (e.g., welcome flows, re-engagement, and promotional campaigns) in Iterable (or a similar ESP).

• Experience in streaming, or in subscription-based services, with a basic understanding of customer retention, churn reduction, and reactivation strategies.

• Passion for sports, with the ability to translate that enthusiasm into engaging email marketing campaigns.

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. As such, we are intentional in our hiring practices in an effort to overcome systemic biases we may be blind to. FloSports has adopted the “blind recruiting” process, which aims to open our opportunities up to more candidates, help us be more objective in how we review applicants and mitigate bias in our decision making processes.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Flexible paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week