What are the responsibilities and job description for the Vice President of Marketing (Remote) position at Flosum, Inc.?
This Role is Remote, Based in United States
About Flosum
Flosum is a leading provider of Salesforce DevOps, data backup, and security solutions. Our mission is to empower enterprises with secure, streamlined, and scalable solutions that drive innovation and efficiency. As we continue to grow, we are looking for a dynamic Vice President of Marketing – Demand Generation to lead our efforts in building and accelerating pipeline growth.
Role Overview
We are looking for a results-driven VP of Marketing – Demand Generation to own and execute a high-performing, data-driven demand generation strategy. This role will be responsible for driving top-of-funnel growth, increasing lead conversion rates, and accelerating revenue through multi-channel marketing campaigns. The ideal candidate is a strategic thinker and hands-on leader who thrives in a fast-paced environment and has a deep understanding of B2B SaaS marketing.
Key Responsibilities
- Develop and execute a demand generation strategy to drive high-quality leads, increase pipeline velocity, and support sales in achieving revenue goals.
- Lead multi-channel marketing campaigns, including digital advertising, content marketing, SEO, email, webinars, events, and ABM strategies.
- Optimize the marketing funnel, improving conversion rates at every stage and ensuring seamless lead handoff to the sales team.
- Build and manage a high-performing demand generation team, setting clear goals and KPIs to drive measurable results.
- Leverage data and analytics to track performance, optimize marketing spend, and inform decision-making.
- Collaborate with sales, product marketing, and customer success to align demand generation efforts with business objectives.
- Own marketing automation and CRM strategies, ensuring best practices in lead nurturing, scoring, and segmentation.
- Manage and optimize the marketing budget, ensuring efficient allocation of resources for maximum ROI.
Qualifications & Experience
Why Join Flosum?
If you are a strategic, results-oriented marketing leader with a passion for demand generation, we’d love to hear from you!
Apply today to be a part of Flosum’s growth journey.
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