What are the responsibilities and job description for the Digital Engagement Coordinator - Flow Automotive Companies position at Flow Automotive Companies?
Job Details
Description
Flow Automotive is seeking an innovative and detail-oriented Digital Engagement Coordinator to enhance our online presence and foster meaningful connections with our audience. In this role, you’ll work closely with our marketing team and in-store content creators to ensure cohesive messaging and seamless execution across all digital platforms.
You’ll play a key role in building and nurturing an engaged online community by monitoring and responding to comments, messages, and reviews in addition to maintaining a positive brand image across various digital and social media platforms.
Beyond engagement, you’ll actively seek out customer and community posts, interacting through likes and comments to strengthen relationships and amplify Flow Automotive’s presence. You'll also participate in creative brainstorming sessions, contributing innovative ideas that showcase the “Easy, Transparent, and Fun” Flow Automotive experience.
This role works on-site in the corporate office (500 W 5th, Winston-Salem) alongside the rest of the Flow Marketing team. Occasionally, travel to Flow businesses and event locations or evening and weekend availability will be needed in order to capture live, in-person footage for social media.
Key Competencies:
- 1–3 years of social media marketing experience, preferably in a brand or agency environment.
- Strong understanding of social media and third-party listing / digital platforms, tools, and analytics.
- Excellent written and visual storytelling skills with attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Responsibilities and Essential Duties of the Role
Other duties may be assigned
- Cross-Functional Collaboration: Partner with marketing team members and in-store content creators to ensure cohesive messaging aligning with Flow’s brand voice, tone and personality is executed across all digital platforms.
- Community Engagement: Monitor and respond to comments, messages, and reviews, fostering a positive and engaging online community while maintaining a strong brand image.
- Proactive Social Interaction: Seek out customer and community posts to engage with through likes, comments, and shares, strengthening relationships and amplifying brand visibility.
- Customer Support: Address inquiries promptly and escalate concerns when necessary to ensure a seamless and positive customer experience.
- Creative Brainstorming: Participate in collaborative brainstorming sessions to generate innovative ideas that showcase Flow Automotive’s offerings and reinforce the "Easy, Transparent, and Fun" brand experience.
Flow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like-minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 2,200 people in North Carolina and Virginia.
Flow provides competitive earning opportunities and a comprehensive benefits plan including:
- Medical, dental, and life insurance (including dependent coverage)
- Paid time off
- Paid volunteer time
- 401(k) Retirement Plan and Financial Wellness Program
- Thrive@Flow Wellness Program
- Employee pricing for automotive service and vehicle purchases
- Scholarship program for children of employees
Applicants must pass a pre-employment drug screening.
Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Qualifications
