What are the responsibilities and job description for the Product Lead - Digital Brand Experiences position at Flow MD?
About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
As a Product Leader at Flow, you will spearhead our portfolio of branded digital products, including websites, e-commerce, and experiential content offerings. You will drive the vision and execution of category-defining digital experiences that seamlessly integrate our physical and digital touchpoints. Working directly with executive leadership, you will shape the strategic direction of our digital presence while maintaining an unwavering commitment to exceptional design and performance standards.
In this role, you will collaborate with our internal studio, operations, and performance marketing teams to deliver high-impact digital experiences that drive business growth. You will partner directly with engineering and product design to deliver and continuously iterate our experiences to maintain their category leading presence.
The ideal candidate combines strategic vision with hands-on execution capabilities, thriving in a fast-paced startup environment where velocity and excellence are equally valued.
Responsibilities
- Define and execute the product vision and strategy for Flow's digital brand portfolio, ensuring alignment with company objectives and brand standards
- Collaborate with stakeholders to define a clear vision and drive its execution with a high standard of excellence
- Create and deliver seamless, integrated digital experiences across all platforms
- Lead the development of comprehensive product roadmaps that balance innovation, performance optimization, and business impact across all digital touch points
- Establish and optimize key performance metrics, focusing on conversion optimization, user engagement, and business growth
- Champion user-centric design principles and ensure consistent, premium brand experiences across all digital platforms
- Mentor and develop product managers while fostering a culture of innovation and excellence
- Own strategic partnerships with technology vendors and external partners to enhance our digital capabilities
Ideal Background
Technical Skills
What Sets You Apart
Benefits
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and / or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.
