What are the responsibilities and job description for the Marketing Campaign Manager position at Flow?
Location : Mountain View, CA (hybrid)
About Flow Specialty
In the commercial insurance landscape, retail agents turn to wholesalers because wholesalers are uniquely positioned to help find tricky coverage for insureds. Unfortunately, traditional wholesalers only have time to support enterprise deals, leaving the middle marketing largely underserved. Zooming out and taking a look at the impact this has : imagine a law firm that has to pay $40k in annual premiums to protect and run their business, but their agent isn’t well supported from the full commercial insurance value chain. This isn’t a small purchasing decision, and they definitely don’t want to get it wrong.
Flow Specialty is an AI powered wholesale brokerage specializing in Professional, Cyber, and Management liability business. Our Platformless AI workflow engine empowers Flow brokers to bring their full attention and expertise to every single submission, no matter the deal size. We are changing the way Wholesale insurance is done, building a business that can scale service and scale trust.
Role Overview
Flow is hiring a Marketing Campaigns Manager to help build the demand and awareness funnel from the ground up. For people who like to build brands that stand out. Our offering has a low barrier to entry, so the marketing opportunity is all about awareness, channel activation, and clarity of message. Reporting into our Director of Marketing and Communications- This role will work hand in hand with Product Marketing, Content, and Brand to help potential customers understand that there is no risk to working with us, so they might as well try! If we do our job right, we will benefit from moving a huge needle!
Key Responsibilities
- Lead integrated, multi-channel marketing programs – position will plan, execute, and optimize multi-channel marketing that generates pipeline
- Work with product marketing, content, and creative teams to plan an integrated marketing calendar of events for net new leads and brand awareness
- Own email and nurture campaigns including list building / list management, basic design, testing and execution, as well as working with product marketing on content and campaigns
- Experience with Hubspot to create landing pages, campaigns, emails, lists, and workflows
- Manage end-to-end planning and execution for all events including sponsored conferences, roadshows, CAB, sales kickoffs, and sales dinners (both in-person and virtual)
Role Requirements
What you’ll get
At Flow Specialty, your experience is rewarded with a competitive annual base determined by a variety of factors including : years of experience, market data, location and domain knowledge. Our commitment to recognizing your hard work extends to providing you valuable option grants that contribute to your overall success.
Salary : $40,000
