Marketing Manager

FLUENT Cannabis is a premier medical cannabis company, with cultivation, processing, and retail locations in Florida, New York, Pennsylvania and Texas. Our purpose is to compassionately provide patients access to the highest level of medical cannabis in an unrivaled, professional healthcare environment with outstanding customer service. Patient care always comes first at FLUENT, and our standards, practices, and performance is unmatched.

We are looking for leaders who want to work alongside great talent and create a positive work experience for their team. We are focused on continuous improvements, which creates development opportunities, engaged feedback, and increased contributions towards our goals as a leader in the medical cannabis industry.

Find out more at www.getFLUENT.com. Follow us on LinkedIn.

ROLE SUMMARY

The Marketing Manager will be responsible for the day-to-day marketing activities of the organization short and long-term marketing strategies. This role will develop and implement strategies to strengthen the company’s market presence.

KEY RESPONSIBILITIES

• Develop, plan, and execute marketing strategies for a portfolio of brands constrained by complex regulations.
• Responsible for overseeing and optimizing processes used in marketing campaigns, ensuring efficient execution of marketing initiatives by managing marketing automation systems, analyzing data to inform decisions, and streamlining operations to maximize the impact of marketing strategies across all channels.
• Partnering with cross-functional teams (sales, operations, retail) to align marketing efforts with overall business goals.
• Communicate with peers and senior leadership concerning marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
• Monitor and assess competitor marketing and promotional sales initiatives.
• Coordinate in-house marketing efforts to promote the brand to our employees.
• Organize promotional events at trade shows and other venues.
• Vendor management from sourcing to coordination execution including managing payments.
• Oversee creative services and lifestyle product projects by identifying, assembling, and coordinating opportunities; and establishing contacts.
• Prepares and/or manage marketing reports by collecting, analyzing, and summarizing sales data.
• Communicate and coordinate workflow and new opportunities to the necessary personnel.

QUALIFICATIONS

• Bachelor’s degree in business, Marketing, Communications, or related field
• Experience in the Cannabis space is a requirement.
• 3 years of relevant work experience in marketing.
• 3 years of managerial experience.
• Leadership and organizational abilities.
• Knowledge of online content marketing and social media development strategies.
• Knowledge of retail marketing.
• Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategies.
• Exhibit initiative and the ability to work independently as well as within a team.

SKILLS

• Teamwork- collaborating with others to improve overall standards of work and service.

• Excellent verbal and written communication skills.

• Thrive in a fast-paced environment.
• Ability to speak professionally to clients.
• Organization and initiative, good communications skills, critical thinking, proactive and confidentiality are essential attributes.

• Strong attention detail and Problem-solving attitude.

• Able to work under pressure.

• Ability to think creatively and innovatively.
• Multitasks, prioritizes, and meets deadlines in timely manner.
• Proficient in programs such as: Excel, Word, Power Point, Outlook and Monday.com

SUPERVISORY RESPONSIBILITIES

This position has overall supervisory responsibility for the Marketing team.

WORK ENVIRONMENT

This job operates in a professional office environment and is in-office at the HQ in Tampa, Florida. This role routinely uses standard office equipment.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Be able to individually lift to 25 lbs.

POSITION TYPE / EXPECTED HOURS OF WORK

This position regularly requires long hours and occasional weekend work.

TRAVEL

Travel may be required; travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

REQUIRED EDUCATON and EXPERIENCE

Bachelor’s degree in business, Marketing, Communications or related field

3 years relevant work experience in marketing

3 years of managerial experience

PREFERRED EDUCATION and EXPERIENCE

3 years of relevant work experience in marketing

ADDITIONAL REQUIREMENTS

Per state law, must be at least 21 years of age.

Must complete a comprehensive background check.

Must pass a drug screening.

Must have reliable transportation and a valid driver’s license.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

AAP/EEO Statement

FLUENT is an equal opportunity employer and we welcome applications from all backgrounds regardless of race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability or any other classification protected by law.

COMPANY BENEFITS

FLUENT provides comprehensive benefits offerings to all full-time employees. Our benefits include medical, dental and vision insurance, 401K plan and paid time-off program.

If you are interested in applying for this position, please send an updated resume to HR@getFLUENT.com.

All applicants must be legally authorized to work in the United States and will be required to submit proof of such eligibility.

Please note: Only shortlisted candidates will be contacted.