Digital Marketing Associate

FLUENT Corp is a vertically integrated cultivator, processor, formulator, and retailer of Premium Cannabis Products currently operating in Florida, New York, Pennsylvania and Texas as FLUENT Cannabis. Our purpose is to compassionately provide patients access to the highest level of medical cannabis in an unrivaled, professional healthcare environment with outstanding customer service. Patient care always comes first at FLUENT and our standards, practices, and performance is unmatched.

We are looking for peers who want to work alongside great talent and create a positive work experience for their team. We are focused on continuous improvements, which creates development opportunities, engaged feedback, and increased contributions towards our goals as a leader in the medical cannabis industry.

Find out more at www.getFLUENT.com. Follow us on LinkedIn.

ROLE SUMMARY

The Digital Marketing Associate is responsible for the optimization of our online presence to increase sales, expand existing customer base, find new audiences, and direct more traffic to FLUENT dispensaries through the management of our Digital platforms.

KEY RESPONSIBILITIES

• Email Marketing & Subscriber Management

• • Build and deploy targeted email campaigns, including promotional, transactional, and automated lifecycle messaging.
  • Manage email audience segmentation to ensure personalized and relevant communications to various customer segments.
  • Develop and maintain subscriber workflows, including onboarding, re-engagement, and loyalty-based messaging.
  • Monitor email deliverability, engagement metrics, and A/B test subject lines, content, and send times to optimize performance.

• E-Commerce & Website Management

• • Oversee FLUENT’s e-commerce platform, ensuring accurate product listings, promotions, and a seamless online shopping experience.
  • Manage website functionality, troubleshoot errors, and collaborate with developers or vendors to ensure optimal performance across all devices.
  • Monitor online transactions, ensuring a smooth checkout process and resolving any technical issues affecting customer purchases.

• Digital Campaign Execution & Optimization

• • Execute digital marketing campaigns across email, web, and other online channels to drive customer engagement and sales.
  • Ensure all digital promotions, including discounts and product features, are correctly displayed and functioning properly across platforms.
  • Monitor and assess the performance of digital campaigns and identify opportunities for improvement.

• Competitor & Market Analysis

• • Conduct regular competitive analysis to assess industry trends, pricing strategies, and promotional efforts.
  • Provide insights on competitor digital marketing initiatives, reporting key findings to the marketing team.

• Performance Monitoring & Reporting

• • Track and report on key digital marketing metrics, including email performance, website traffic, and conversion rates.
  • Generate weekly reports for the Associate Marketing Director, highlighting trends, successes, and opportunities for growth
    
    

QUALIFICATIONS

• Marketing, Communications, Computer Science or related field experience required
• Experience with online content marketing, web development, and social media development strategies.
• 3 years relevant work experience in marketing.
• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategies.
• Exhibit initiative and the ability to work independently as well as within a team.

SKILLS

• Teamwork - collaborating with others to improve overall standards of work and service.
• Proficient in Web development, SEO, Graphic Design, Microsoft programs such as: Excel, Word, Power Point, Access and Outlook
• Excellent verbal & written communications skills.
• Thrive in a fast-paced environment.
• Ability to speak professionally to clients
• Organization and initiative, good communications skills, critical thinking, proactive and confidentiality are essential attributes.
• Strong attention detail and Problem-solving attitude.
• Able to work under pressure.
• Ability to think creatively and innovatively.
• Ability to problem solves with creative solutions.
• Multitasks, prioritizes and meets deadlines in timely manner.
• Performs other related duties as assigned.

SUPERVISORY RESPONSIBILITIES

This role has no supervisory responsibilities

QUALIFICATIONS

• Ability to translate marketing initiatives and performance to revenue and business impact easily in order to understand relative impact and prioritize accordingly.
• Advanced quantitative and qualitative analysis skills.

REQUIRED EDUCATION and EXPERIENCE

• Bachelors Degree or above in Marketing, Business Management or quantitiative degree field.
• 1 years experience in developing and managing an Ecommerce or ESP environment a marketing department
• Experience can be considered in-lieu of a degree.

ADDITIONAL REQUIREMENTS

• Per state law, must be at least 21 years of age.
• Must successfully complete a comprehensive background check.
• Must pass a drug screening

WORK ENVIRONMENT

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to be able to speak and hear. Employee needs to be able to sit at a workstation for extended periods; use hand(s) to handle or feel objects, tools, or controls; reach with hands and arms and ability to work on desktop or laptop computer for extended periods of time reading, reviewing/analyzing information, and providing recommendations, summaries and/or reports in written format. Must be able to effectively communicate with others verbally and in writing. Employee may be required to occasionally lift and/or move moderate amounts of weight, typically less than 20 pounds. Regular and predictable attendance is essential.

POSITION TYPE / EXPECTED HOURS OF WORK

This position will sometimes require long hours and weekend work/holiday.

TRAVEL

Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

AAP/EEO Statement

FLUENT is an equal opportunity employer and we welcome applications from all backgrounds regardless of race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability or any other classification protected by law.

COMPANY BENEFITS

FLUENT provides comprehensive benefits offerings to all full-time employees. Our benefits include medical, dental and vision and supplemental insurance, paid time-off program and non-matching 401k plan.

If you are interested in applying for this position, please fill out an application on getfluent.com/careers.  

All applicants must be legally authorized to work in United States and will be required to submit proof of such eligibility. FLUENT participates in E-Verify to ensure a legal workforce. 

Please note: Only shortlisted candidates will be contacted.