What are the responsibilities and job description for the VP of Product Marketing - New York, NY (Hybrid) (Hiring for Client) position at Fluvio?
Fluvio is hiring a Vice President of Product Marketing on behalf of an enterprise organization that is a global leader in payment solutions including hardware, software, service, and related offerings.
Position Overview :
As the VP of Product Marketing, you will lead the global product marketing strategy for a cutting-edge payments solutions provider. Your leadership will shape the go-to-market efforts for an innovative portfolio of payment technologies that empower businesses across the globe. This strategic role requires a visionary leader who can balance market insights with creative execution, and collaborate seamlessly with senior executives, product teams, and sales leadership to accelerate business growth.
Key Responsibilities :
- Develop and execute global product marketing strategies for a diverse and rapidly evolving payments portfolio.
- Lead and mentor a high-performing product marketing team, driving impactful initiatives that deliver measurable results.
- Collaborate with product, engineering, sales, and customer success teams to craft compelling product value propositions.
- Define customer segments, personas, and journey maps to enhance the product’s market positioning.
- Conduct market research, competitive analysis, and customer insights to guide product evolution.
- Drive sales enablement, creating impactful training programs, materials, and tools to support the sales team.
- Establish KPIs to track and evaluate the impact of product marketing initiatives on business growth.
Qualifications :
The company is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. The company is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
