What are the responsibilities and job description for the Senior Media Planner position at Flywheel?
The Opportunity:
The Senior Media Planner will lead day-to-day process of all shopper/retailer media planning and buying efforts for key clients.
What You Will Do:
- Develop and execute strategic shopper media plans.
- Maintain a deep understanding of client business goals and objectives, knowledge of the shopper/commerce media landscape, inclusive of retail media ecosystems, in-store activations, and incentive strategies and vendors.
- Leads day-to-day client media interactions such as status meetings, recommendation presentations and reporting calls.
- Manage all aspects of the media plan execution including ATBs, insertion orders, tracking development and implementation, billing and reporting.
- Work with vendors to ensure proper delivery, billing, and performance of campaigns as well as evaluates various media partners and proposals.
- Develops insightful media recommendation decks and campaign performance reports.
- Continually communicates with Media Supervisor and/or Account Leadership about project status, campaign updates, or related changes.
Who You Are:
- 3-5 years agency media planning/buying experience required
- Previous experience in retail marketing and CPG experience preferred.
- Experience with retailer media such as (WMC, KPM, Roundel) is preferred.
- Detail oriented, organized and resourceful.
- Strong multi-tasking ability, with the ability to manage multiple work-streams to achieve KPI’s and hit deadlines.
- Excellent verbal and written communication skills.
- Ability to interact on a daily basis with clients, media vendors, internal teams, and finance.
Salary : $65,000 - $70,000
