Digital Marketing Specialist (Social Media)

Are you a digital marketer and writer who has a knack for creating compelling social content?  

JOB SUMMARY:

We are looking for a proactive, social media-savvy specialist to join our growing team. In this role, you will create compelling social media content while playing a strategic role in meeting client objectives. Responsibilities include managing multiple clients’ social media accounts and creating various pieces of content necessary to execute their overall strategy. This position requires a strategic mindset, creativity, and the ability to collaborate effectively (in a remote and in-person environment).

This hybrid, part-time position offers the opportunity for growth. Applicants must supply their own computer and a secure internet connection to perform job responsibilities. The ideal candidate must be able to work in person with our Utica, NY-based team.

JOB REQUIREMENTS:

• Work one-on-one with clients to understand their business and marketing goals 
• Develop content and manage client social media platforms (Facebook, Instagram, and LinkedIn)
• Research, craft, and execute social media strategies for clients and the agency
• Write copy and create content for multiple mediums that supports full-funnel execution for campaigns, including landing pages, email marketing, blogs, lead nurturing, etc.
• Monitor social media trends and competitor activities 
• Analyze social media data to improve clients’ organic and paid performance
• Collaborate with Creative Crew team members to produce social content
• Assist with paid advertising on platforms such as Meta, LinkedIn, and Google Ad grants
• Build client reporting dashboards and generate marketing activity reports

QUALIFICATIONS:

• 3 years of proven experience as a Digital Marketing Specialist or similar role, with a focus on social media management and copywriting
• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• Certification in Google Analytics and Facebook Blueprint (a plus)
• Demonstrated professional knowledge of social media platforms, including Meta (including Business Suite, Business Manager, Ads Manager, and Creator Studio), LinkedIn, YouTube, TikTok
• Exceptional writer with keen attention to detail and impeccable punctuation
• Demonstrable experience in crafting and implementing successful social media campaigns (organic paid)
• Experience in email marketing, including Mailchimp, Constant Contact, and/or Kajabi
• Experienced G-Suite user who has competence in G-Docs, G-Sheets, G-Slides, etc.
• Experience with Asana or a similar project management tool
• Demonstrated analytical skills and data-driven thinking
• Excellent communication and interpersonal skills

WE’RE LOOKING FOR THIS TYPE OF PERSON:

• Proactive, responsible, detail-oriented, and organized
• Outgoing personality with a ‘can do’ attitude that isn’t afraid to think outside the box
• Seeking a long-term role with a growing Social Media Agency
• Comfortable and confident in front of clients (this position will work directly with clients)
• At ease working in a fast-paced, client-centric digital environment
• Maintains a professional remote work environment (you have a quiet space of your own to work from and are disciplined in working at your own pace)
• Accountable, reliable, and can honestly distinguish time spent working on a client’s Facebook vs their own newsfeed
• Demonstrated work history and/or passion for social impact organizations

THE CULTURE:

Based in Utica, New York, we are a rapidly growing hybrid team of dedicated creatives. We specialize in helping clients master the art of ‘speaking social’ while maintaining exceptional quality in our work. We stay ahead of platform trends and algorithms, embracing out-of-the-box ideas that we rigorously A/B test, and analyze for optimal results. Our virtual culture is both professional and infused with humor, striking a balance that fuels our passion for what we do. We believe in the transformative power of social media to make a meaningful social impact, and we are committed to supporting organizations that share this vision.

ABOUT FMN CREATIVE:

FMN Creative is a full-service, award-winning, WBE Certified Social Media Agency that turns clicks into customers for a roster of clients, including nonprofit organizations, medical practices, municipalities, higher education institutions, course creators, B2B organizations, and more. 

To learn more about us and see our work, please visit www.FMNCreative.com.