What are the responsibilities and job description for the VP of Marketing position at FNA Group?
Summary:
FNA Group is a world class and leading manufacturer of consumer and industrial pressure washers and other outdoor power equipment. FNA's highly acclaimed brands include Simpson, Delco and CRX. Exclusive licenses with recognizable brands such as DeWalt, Stanley Black & Decker and Craftsman further strengthens FNA's market presence and awareness. FNA is a dynamic organization with unprecedented growth due largely to its ability to attract and retain highly talented associates.
FNA Group seeks a transformational leader who will elevate the marketing function into a high-performing, ROI-driven, and dynamic department that plays a strategic role in the organization.
Position Overview:
The VP of Marketing is a strategic leadership role responsible for defining and driving the marketing vision for FNA Group. This executive will work closely with Sales, Product Management, R&D, and Executive Leadership to develop integrated marketing strategies that elevate our brands, optimize customer engagement, and ensure sustained business growth. The ideal candidate will be a dynamic leader with a strategic mindset, capable of aligning marketing efforts with the company's broader goals to deliver measurable, ROI-driven results.
Key Responsibilities:
- Strategic Marketing Leadership Lead the development of overarching brand and go-to-market strategies that align with FNA Group's vision and business goals. Establish clear brand positioning, messaging, and market differentiation across all customer touchpoints.
- Brand Awareness & Demand Generation Oversee digital marketing strategies, including SEO, content marketing, and social media, while driving demand generation programs to increase customer acquisition and retention. Enhance FNA Group's brand presence in the market through strategic media partnerships and external agency collaboration.
- Cross-Functional Collaboration Partner with Sales, Product Management, R&D, and Executive Leadership to ensure marketing strategies are fully integrated with business objectives, driving market leadership, growth, and competitive advantage.
- Marketing Infrastructure & Process Optimization Build and scale a marketing organization that fosters collaboration, agility, and high performance. Implement efficient processes and measurement frameworks to continuously improve marketing execution and maximize ROI.
- Data-Driven Decision-Making Leverage marketing analytics, market research, and customer insights to refine strategies, optimize marketing spend, and ensure alignment with market demands and business priorities.
Qualifications:
- 10 years of senior marketing leadership experience, ideally in consumer goods, manufacturing, or related industries.
- Proven track record of creating and executing strategic, ROI-driven marketing initiatives that align with company growth goals and budgetary requirements.
- Strong expertise in B2B and B2C marketing, brand development, and digital strategy.
- Exceptional communication, leadership, and cross-functional collaboration skills.
- A data-driven approach to marketing with experience using analytics tools (e.g., Power BI) to inform strategy and decision-making.
Education and Experience:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Extensive experience in developing strategic marketing plans for product-centric organizations is highly desirable.
- Experience building and motivating high-productivity teams.
