What are the responsibilities and job description for the Marketing Associate position at FOCO?
About Us:
Team Beans/Forever Collectibles, LLC (FOCO) is a worldwide leading manufacturer of sports and entertainment merchandise. With major sports licenses at our fingertips and a powerful infrastructure, we bring fresh designs and manufacturing techniques to categories in need of innovation.
About the Job:
We are seeking a highly motivated and skilled Marketing Associate - Paid Search, Growth Marketing focused on paid media to manage and optimize FOCO's digital marketing efforts.
The Digital Marketing Specialist - Paid Search, Growth Marketing will develop and implement digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).
Paid Media Responsibilities:
- Develop, implement and optimize paid media campaigns across various platforms.
- Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
- Create effective search ad copy.
- Manage budgets and bids to maximize ROI and achieve performance targets.
- Track and analyze campaign performance data to identify areas for optimization and improvement.
- Create and present regular performance reports to stakeholders.
SEO Responsibilities:
- Develop and implement SEO strategies to improve organic search rankings and increase website traffic.
- Conduct keyword research and analysis to identify high-potential search terms.
- Optimize website content and structure to improve visibility and relevancy.
- Monitor and analyze website analytics data to identify areas for improvement and track progress.
Requirements:
You're a results-oriented marketer with demonstrated experience managing large budgets across acquisition channels. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies.
- Experience with organic and paid search marketing channels.
- A BA/BS degree and 4 years of related search performance marketing.
- Direct, hands-on experience managing media buying, optimization (Paid Search, App Search), and strategic planning either at an agency or in-house.
- Experience with ad platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Amazon Ads, Walmart Ads.
- Experience with tools such as SEO tools such as SEMrush, Google Search Console, and Google Business.
- You have deep familiarity with CPA, CPC, CVR, and LTV.
- You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing.
- You have an outstanding ability to think creatively, identify and resolve problems.
- You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
