What are the responsibilities and job description for the Marketing Campaign Manager position at FOCO?
As a Marketing Campaign Manager, you will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO). Your goal will be to maximize ROI and achieve performance targets while staying up-to-date with the latest industry trends and algorithm updates.
This individual will have direct hands-on experience managing media buying, optimization, and strategic planning either at an agency or in-house. Experience with ad platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Amazon Ads, and Walmart Ads is required. Proficiency in Excel/Google Sheets and a strong grasp of A/B testing, metrics-driven performance marketing are also essential.
You will work closely with cross-functional teams to optimize performance and achieve aggressive growth targets. You will establish channel forecasts and budget recommendations, adjust tactics and strategies quickly based on learnings and opportunities, and maintain and monitor key metrics across channels.
