What are the responsibilities and job description for the Marketing Performance Analyst position at FOCO?
Digital Marketing Responsibilities
The successful candidate will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO). They will work closely with agencies and internal teams to optimize media buying, develop targeting strategies, and create effective ad copy.
The ideal candidate will have experience with ad platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and Google Analytics. They will be responsible for tracking and analyzing campaign performance data to identify areas for optimization and improvement.
Key responsibilities include:
- Developing and implementing digital marketing strategies that drive engagement and conversion
- Managing large budgets across acquisition channels
- Optimizing media buying and developing targeting strategies
- Creating effective ad copy and tracking campaign performance data
- Presenting regular performance reports to stakeholders and providing insights and recommendations to drive business growth
