What are the responsibilities and job description for the Paid Media Specialist position at FOCO?
About the Role:
As a Paid Media Specialist, you will play a key role in developing and executing digital marketing strategies that drive engagement and conversion for FOCO. You will be responsible for managing large budgets across acquisition channels, including Paid Search, App Search, and Shopping.
You will work closely with agencies and internal teams to optimize media buying, develop targeting strategies, and create effective ad copy. The ideal candidate will have experience with ad platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and Google Analytics.
You will be responsible for tracking and analyzing campaign performance data to identify areas for optimization and improvement. You will also create and present regular performance reports to stakeholders, providing insights and recommendations to drive business growth.
