What are the responsibilities and job description for the Digital / Brand Manager position at Focus Health Management?
Company Description
Focus Health Management is a hospital sleep lab management service and encompasses independent labs of Focus Sleep Centers, accredited by the American Academy of Sleep Medicine. Our professional staff of doctors, nurse practitioners, and board registered sleep technologists are dedicated to testing and treating sleep disorders. We offer overnight sleep labs with a hotel-like feel for patient comfort and convenience, as well as C-PAP, Bi-PAP, and Bi-Level titrations, follow-up care, and education.
Role Description
This is a new role for a Digital / Brand Manager at Focus Health Management. Currently, we have 8 locations. The Digital / Brand Manager will be responsible for managing digital marketing campaigns, developing brand strategies, analyzing data to measure performance, overseeing social media accounts, and collaborating with teams across our three branches to ensure proper and effective brand identity. Location of where the work is to be completed may be negotiated but will require onsite visits at any of our locations for marketing purposes.
Key Responsibilities :
Brand Strategy & Positioning
- Develop and execute brand strategies to identify our unique niche.
- Ensure brand consistency in messaging, tone, and visual identity across platforms.
Market Research & Analysis
Marketing Campaigns & Advertising
Product Development & Launches
Collaboration with Cross-Functional Teams
Performance Tracking & ROI Analysis
Public Relations & Brand Advocacy
Qualifications
