Content Marketing Coordinator

Folds of Honor Foundation

Content Marketing Coordinator

FLSA: Exempt

FUNCTION: Marketing

REPORTS TO: Manager of Marketing

TRAVEL REQUIREMENTS: None

JOB FAMILY: Marketing

PRIMARY JOB FUNCTION:

The Content Marketing Coordinator plays a key role in developing and executing content strategies that align with our marketing and engagement goals. This role focuses on creating and managing high-quality, strategic content across multiple channels—including email, website, and social media platforms—to drive audience engagement, donor retention, and brand awareness. The ideal candidate is a strong writer, a creative thinker, and a data-driven marketer who understands how to craft compelling content and ensure its successful distribution across digital platforms.

ESSENTIAL FUNCTIONS:

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Content Strategy & Development

• Plan, write, and edit content for email campaigns, newsletters, landing pages, and social media platforms.
• Develop content that supports marketing initiatives, donor engagement, brand storytelling, and community outreach.
• Ensure content is optimized for SEO and tailored to specific platform requirements (e.g., short-form for social media).

Social Media Strategy & Coordination

• Partner with the Social Media Coordinator to create a cohesive social media strategy that supports overall content marketing goals.
• Develop and implement content for various social platforms (Facebook, Instagram, LinkedIn, X, etc.), ensuring each post is aligned with the organization’s voice, values, and strategic goals.
• Monitor and analyze social media trends, tools, and applications to keep content innovative and relevant.
• Track social media performance, engagement, and conversion metrics to refine strategies and improve content.
• Help drive user engagement through creative campaigns, contests, polls, and interactive content.
• Assist in the management of paid social media advertising to boost visibility and reach for key content pieces.

Content Distribution & Coordination

• Manage the content calendar to ensure timely execution of marketing campaigns and social media posts.
• Work closely with internal teams and external partners to gather stories, insights, and assets for content creation.
• Ensure consistency of messaging across all content channels (social media, email, website, etc.,).
• Repurpose content from other marketing efforts to maintain engagement across platforms.

Analytics & Optimization

• Track and analyze content performance, including social media engagement, email open rates, and website traffic.
• Provide data-driven recommendations to improve content effectiveness and optimize engagement.
• Conduct A/B testing on content types, subject lines, headlines, and social media posts to optimize performance.
• Monitor key metrics and KPIs to measure the success of content marketing and social media strategies.

Other Marketing Support

• Assist with messaging for fundraising, donor campaigns, and special initiatives.
• Support copywriting needs for promotional materials, advertisements, and other marketing efforts.
• Stay up to date with the latest social media trends and content marketing best practices.
• Perform other duties as assigned.

QUALIFICATIONS

SELECTION CRITERIA:

Bachelor’s degree in Marketing or Communications (preferred) with 2 years of content marketing, social media marketing, or digital marketing or similar experience required.

1. Prior knowledge of Google Analytics and A/B testing strategies.
2. Familiarity with Adobe Creative Suite (Photoshop, InDesign) and/or Canva.
3. Familiarity with paid social media campaigns and boosting posts.
4. Demonstrate basic understanding of SEO and social media analytics.
5. Familiarity with social media management tools (e.g., Hootsuite, Buffer, or Sprout Social).
6. Proven experience in developing and implementing social media strategies that drive engagement and meet objectives.
7. Proven experience with email marketing platforms (Salesforce, Mailchimp, etc.) and website CMS (WordPress, Drupal, etc.).
8. Strong writing, editing, and storytelling skills with the ability to create engaging content for diverse audiences.
9. Demonstrate strong organizational and project management skills with the ability to handle multiple projects simultaneously.
10. Detail-oriented, highly organized and deadline driven
11. Demonstrate ability to perform as a team collaborator.
12. Prior experience in nonprofit marketing or donor communications is preferred.

PHYSICAL REQUIREMENTS:

1. Mobility to travel in and around office surroundings; ability to travel in/out of state.
2. Mobility to use hands and reach with arms.
3. Able to climb or balance, stoop, kneel, crouch or crawl.

COMMUNICATION REQUIREMENTS:

1. Clear and Consistent Messaging – Ensure all content aligns with the organization’s voice, values, and strategic goals across social media, email, and marketing channels.
2. Collaborative Content Development – Partner with internal teams and external stakeholders to gather information, align messaging, and create content that supports organizational goals.
3. Data-Driven Communication – Use analytics and audience insights to refine messaging, improve engagement, and optimize content for maximum impact.

REASONING REQUIREMENTS:

1. Strategic Thinking – Ability to connect content and communication efforts to broader organizational goals, ensuring alignment with brand strategy and audience needs.
2. Problem-Solving – Assess challenges in messaging, engagement, or content performance and develop creative, data-driven solutions.
3. Analytical Mindset – Interpret data, trends, and audience insights to make informed decisions that refine content strategy and improve outcomes.

MATHMATICAL REQUIREMENTS:

1. Data Analysis – Ability to interpret social media metrics, engagement data, and campaign performance to measure success and identify areas for improvement.
2. Budget Management – Track and manage budgets for paid social media campaigns, ensuring efficient use of resources to maximize reach and impact.
3. Performance Tracking – Calculate conversion rates, click-through rates, and other key performance indicators (KPIs) to evaluate content effectiveness and guide strategy adjustments.

VISUAL REQUIREMENTS:

1. Ability to see color.

Folds of Honor is an equal opportunity employer and does not discriminate against race, religion, color, sex, national origin, age, medical condition or disability, or any other status protected by law.

Any unsolicited resume or other candidate submittal sent to Folds of Honor, or subsidiary company, including unsolicited resumes sent to a Folds of Honor mailing address, fax machine, or email address, directly to Folds of Honor employees, will be considered Folds of Honor property. Folds of Honor will consider any candidate for whom a(n) Recruiter/Agency has submitted an unsolicited resume to have been referred by the Recruiter/Agency free of any charges or fees.

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.