Director, Wine Club & Membership

Established by Bill Foley in 1996, Foley Family Wines & Spirits (FFWS) is a portfolio of highly acclaimed wines and spirits from some of the world’s greatest estates. The company owns more than 25 wineries and distilleries, each with its distinct style, legacy, and approach to hospitality.

FFWS has expanded its portfolio significantly since its founding, now including such storied brands as Chalk Hill Estate Winery, Sebastiani, Roth, Banshee, Ferrari-Carano, Chateau St. Jean, and Lancaster in Sonoma County; Merus, Silverado, and Foley Johnson in Napa Valley; Lincourt, Firestone, and Foley Estates in Southern California; Chalone Vineyard in Monterey County; Four Graces and Acrobat in Oregon; and Three Rivers in Washington. Foley Family Wine & Spirits import wines include Lucien Albrecht in France, Nieto Senetiner in Argentina, and 14 wine brands spanning three of New Zealand’s most acclaimed winegrowing regions: Marlborough, Central Otago, and Martinborough. The growing global spirits portfolio includes Minden Mill Distilling, Charles Goodnight Texas Straight Bourbon Whiskey, New Zealand’s Lighthouse Gin, El Mexicano Tequila, The Loch Lomond Group in Scotland, Two Stacks Irish Whisky and Killowen.

Job Summary

By aligning with Wine Club Managers and regional teams, this position ensures the seamless delivery of member engagement initiatives, wine selection excellence, and operational efficiency. The Director drives regional performance through mentorship, data-driven insights, and collaboration while ensuring that Foley Family Wines’ core values are upheld in all activities. 

**Schedule is Monday through Friday, with the option to WFH on Mondays and Fridays** This position sometimes requires nights, weekends, and regional travel. 

• Strategic Leadership 
• Monitor, analyze, and interpret performance metrics across all regions, delivering actionable insights and comprehensive reports to the VP. 
• Develop region-specific strategies that support member retention, engagement, and revenue growth while aligning with company objectives. 

• Lead a portfolio of grouped brands with a focus on scaling wine club memberships and member satisfaction across regions. 
• Work with managers to curate wine selections tailored to regional preferences and strategic objectives, ensuring alignment with brand identity and inventory capacity. 
• Partner with the Inventory Planner to proactively address inventory requirements for wine club shipments and events. 

• Oversee the development and implementation of regional member engagement initiatives, including on-site and virtual events, to enhance satisfaction and drive retention. 
• Work with cross-functional teams (Marketing, E-Commerce, Consumer Engagement) to develop campaigns and programs that resonate with members and increase engagement. 

• Ensure managers oversee batching, logistics, and shipment processes to uphold timely deliveries and member satisfaction. 

• Mentor and guide direct Wine Club Managers, ensuring they are equipped to lead their teams effectively and deliver strategic objectives. 
• Provide ongoing coaching to managers, emphasizing professional development, problem-solving, and succession planning. 
• Conduct quarterly and annual performance assessments for direct reports and support managers in assessing their team members. 

• Partner with Hospitality Center Directors to align on site-specific wine club initiatives and elevate the overall member experience. 
• Work with Marketing, E-Commerce, and Consumer Engagement teams to create a unified member journey across all touchpoints. 
• Collaborating with winemakers and brands leads to ensure wine selections and club strategies align with Foley Family Wines’ vision. 

• Leverage Service Cloud CRM and other platforms to analyze member trends and operational performance, creating dashboards and reports for strategic decision-making. 

• Provide strategic oversight for regional and brand-specific events, ensuring alignment with membership goals and member engagement priorities. 
• Support special projects and events as needed to strengthen member relationships and loyalty. 

• Strategic thinker with the ability to translate high-level objectives into tactical plans 
• Proficient in analyzing data and reporting trends to inform decision-making 
• Excellent verbal and written communication skills, with a focus on influencing and inspiring teams 
• Strong leadership and mentorship capabilities with a demonstrated ability to manage managers 
• Must be at least 21 years of age 
• Proficiency with Microsoft Office Suite required 

• Bachelor’s degree in Business, Marketing, or a wine-related field preferred. 
• 7 years of leadership experience in wine clubs, membership programs, or similar roles. 
• Proven success managing teams and driving engagement in a customer-facing, subscription-based environment. 

• Teamwork – Be Each Other’s Partners in Wine
• Commitment – Crush Every Day Like It’s Harvest
• Quality – Good vs. Grape: It’s All in The Details
• Integrity – It Takes a Vineyard
• Safety – Tend the Vines
• Entrepreneurship – Love the Wine You’re With
• Fun! - Smile! You Have Purple Teeth!

Foley Family Wines & Spirits provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or any other characteristic protected under federal, state or local law.

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Salary : $120,000 - $150,000