Ecommerce Marketing Manager

Established by Bill Foley in 1996, Foley Family Wines & Spirits (FFWS) is a portfolio of highly acclaimed wines and spirits from some of the world’s greatest estates. The company owns more than 25 wineries and distilleries, each with its distinct style, legacy, and approach to hospitality.

FFWS has expanded its portfolio significantly since its founding, now including such storied brands as Chalk Hill Estate Winery, Sebastiani, Roth, Banshee, Ferrari-Carano, Chateau St. Jean, and Lancaster in Sonoma County; Merus, Silverado, and Foley Johnson in Napa Valley; Lincourt, Firestone, and Foley Estates in Southern California; Chalone Vineyard in Monterey County; Four Graces and Acrobat in Oregon; and Three Rivers in Washington. Foley Family Wine & Spirits import wines include Lucien Albrecht in France, Nieto Senetiner in Argentina, and 14 wine brands spanning three of New Zealand’s most acclaimed winegrowing regions: Marlborough, Central Otago, and Martinborough. The growing global spirits portfolio includes Minden Mill Distilling, Charles Goodnight Texas Straight Bourbon Whiskey, New Zealand’s Lighthouse Gin, El Mexicano Tequila, The Loch Lomond Group in Scotland, Two Stacks Irish Whisky and Killowen.

Position Summary: Foley Family Wines & Spirits is seeking a highly skilled and results-oriented Ecommerce Marketing Manager to lead the development and execution of innovative, data-driven strategies across all facets of digital marketing and ecommerce. Reporting to the Senior Manager of Ecommerce, this role will oversee end-to-end performance marketing, customer acquisition, retention, and revenue optimization to drive scalable growth.

We are looking for an ambitious marketer who thrives in a fast-paced, collaborative environment and has a deep understanding of ecommerce fundamentals, performance marketing, and omnichannel customer journeys. This individual will play a critical role in shaping the future of FFWS’s digital presence, leveraging insights, technology, and creativity to deliver outstanding results.

• Key Responsibilities
• Strategic Planning and Execution: Develop and implement comprehensive ecommerce and marketing strategies that align with business goals, including customer acquisition, retention, and revenue growth.
• Performance Marketing Leadership: Oversee the execution of paid media campaigns, including search, display, social, and retargeting, ensuring data-driven decisions optimize ROI and scalability.
• SEO Strategy and Content Optimization: Design and execute a scalable SEO strategy, optimizing site structure, content, and keyword rankings to maximize organic traffic and conversions.
• Customer Journey and Funnel Optimization: Analyze and improve the ecommerce customer journey, including landing pages, checkout flows, and site usability to enhance user experience and conversion rates.
• Data Analytics and Reporting: Build dashboards and leverage analytics tools to measure performance, generate insights, and identify opportunities for continuous optimization.
• Campaign Development and Testing: Lead the ideation, execution, and A/B testing of campaigns, creative assets, and messaging to drive engagement and results.
• Budget and Resource Management: Develop and manage budgets for marketing initiatives, ensuring spending efficiency and alignment with organizational priorities.
• Content and Brand Alignment: Partner with creative and content teams to ensure that all marketing efforts reflect the FFWS brand voice and messaging strategy.
• Omnichannel Integration: Collaborate with sales, marketing, and IT teams to ensure a seamless experience across ecommerce, DTC, and wholesale channels.
• Trend Monitoring and Innovation: Stay ahead of industry trends, emerging technologies, and competitive insights to inform strategies and maintain a leading-edge position in the market.
• Vendor and Partner Collaboration: Manage relationships with external agencies, technology providers, and media partners to execute marketing campaigns and deliver performance goals.
• Leadership and Cross-Functional Collaboration: Provide leadership across departments, ensuring alignment and accountability for meeting key performance objectives.
• Leadership and Team Collaboration: Manage and develop the ecommerce team by fostering a collaborative environment, supporting professional growth, and strategically deploying resources to meet departmental objectives.

• Bachelor’s degree in marketing, Business, Communications, or a related field; MBA preferred.
• 5 years of experience in ecommerce, digital marketing, and performance-driven strategies, preferably within premium consumer goods, wine, or spirits industries.
• Proven track record of building and scaling ecommerce growth through paid acquisition, SEO, and digital optimization.
• Strong analytical mindset with the ability to interpret data, draw insights, and make strategic recommendations.
• Experience managing multi-million-dollar budgets with a focus on efficiency and ROI.
• Expertise in customer segmentation, targeting strategies, and omnichannel marketing.
• Hands-on experience with ecommerce merchandising, pricing strategies, and promotional planning.
• Demonstrated ability to lead cross-functional teams and influence stakeholders at all levels of the organization.
• Exceptional project management and organizational skills with the ability to manage multiple priorities and meet deadlines.
• Excellent communication, presentation, and storytelling skills.
• Passion for ecommerce innovation, customer experience, and the wine and spirits industry.

• Teamwork – Be a Spirited Partner
• Commitment – Crush Every Day
• Quality – Good vs. Grape: It’s All in The Details
• Integrity – It Takes a Community
• Safety – Tend the Vines
• Entrepreneurship – Love the Wine You’re With
• Fun! - Smile! You Have Purple Teeth!
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• #WJ-DTC-ML-HY-FT-FFWSW

Foley Family Wines & Spirits provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or any other characteristic protected under federal, state or local law.

Salary : $135,000 - $150,000