What are the responsibilities and job description for the Director of Marketing position at Folktale Group LLC?
Description
Join the Folktale Story!
Are you a visionary marketing leader who thrives on storytelling, brand building, and data-driven strategy? Do you love crafting unforgettable guest experiences while driving revenue growth? If so, Folktale Group wants you to lead our marketing efforts across wine, spirits, hospitality, and wholesale trade.
About Us
Folktale Group is more than a winery—it’s a destination. With award-winning wines, world-class dining, and immersive experiences, we create joyful moments for our guests. Our portfolio includes Folktale Winery, Seventh & Dolores Steakhouse, The Annex Wine Bar, and a diverse range of wine & spirits brands sold both on-site and through retail & distribution channels.
About the Role
As Director of Marketing, you’ll be the creative force behind brand strategy, guest engagement, and sales-driven campaigns. Your role will cover multi-channel marketing, e-commerce, PR, events, and Wine Club growth—plus, you’ll play a pivotal role in wholesale & trade marketing, supporting our sales team with compelling sales materials
Requirements
What You’ll Do
-Lead & Execute strategic marketing plans across digital, experiential, and wholesale channels.
-Elevate the Brand with powerful storytelling, PR, and guest engagement initiatives.
-Grow the Wine Club & E-Commerce Sales through digital campaigns and on-site activations.
-Support Wholesale & Trade by developing standout marketing materials, POS assets, Tech Sheets.
-Drive Event Marketing to amplify ticket sales, private tastings, and VIP Wine Club experiences.
-Measure & Optimize performance using data-driven insights to maximize ROI.
What You Bring
-7 years of marketing experience in hospitality, wine, lifestyle, or consumer brands.
-A blend of creativity & analytics—you can craft a compelling story and track its success.
-Expertise in digital marketing, PR, brand positioning, and trade marketing.
-Leadership skills to mentor a team and collaborate across departments.
-A passion for wine, food, and unforgettable guest experiences.
Perks & Benefits
Salary: $100,000 - $125,000, based on experience.
Wine Club & Dining Perks at all Folktale properties.
Career Growth in a dynamic, fast-paced environment.
Health, Dental, Vision, Life, & Retirement Benefits.
Apply Today!
If you’re a strategic marketing leader who thrives in a creative, high-energy hospitality environment, we’d love to meet you! Join us and bring the Folktale brand to life.
Salary : $100,000 - $125,000
