What are the responsibilities and job description for the Content Marketing Specialist position at Fonroche Lighting America?
Content Marketing Specialist
Location: Coppell, TX (On-Site Role) | Occasional Travel Required
Who We Are
At Fonroche Lighting America, we’re revolutionizing autonomous solar-powered lighting for municipalities and businesses. Our mission extends beyond innovative technology—we educate, inform, and engage our audience through high-quality content that drives visibility, brand awareness, and customer action.
We operate with a strong set of core values:
Humility – We listen, learn, and grow together.
Dynamism – We thrive in a fast-paced, evolving industry.
Risk Taking – We innovate boldly to drive meaningful change.
Commitment – We stand by our mission, customers, and team.
Community & Team Spirit – We achieve more when we work together.
About the Role
As a Content Marketing Specialist, you’ll be responsible for crafting SEO-driven content that enhances our digital presence and engages our audience. From blog posts and landing pages to social media and PR materials, your writing will drive traffic, generate leads, and strengthen brand authority. This is an on-site role based at our Coppell, TX office, where collaboration with SEO, marketing, and sales/operations will be key to creating high-impact content.
What You’ll Do
Write & Optimize: Create SEO-friendly content for blogs, landing pages, newsletters, and social media.
Manage Social Media: Develop, schedule, and post updates across key platforms to drive engagement.
Support SEO Goals: Work with Regional SEO Specialists to align content with keyword strategies.
Public Relations Writing: Assist with press releases and outreach materials to increase brand visibility.
Research & Ideation: Stay ahead of industry trends to produce compelling and informative content.
Create Visuals: Use Canva, Adobe Express, or similar tools to design basic graphics for blog and social media posts.
AI Search Optimization: Leverage AI tools (ChatGPT, Gemini, etc.) to optimize content for emerging search trends.
Analyze & Improve: Track content performance, organic traffic, and engagement metrics to refine strategies.
What You Bring
Exceptional Writing & Editing Skills: Ability to craft clear, engaging, and well-researched content.
SEO Knowledge: Understanding of keyword strategy, meta descriptions, and readability best practices.
Social Media Content: Basic understanding of creating and optimizing content for different social media platforms.
PR & Outreach: Strong skills in press release writing and securing media coverage.
Basic Graphic Design: Familiarity with Canva, Adobe Express, or similar tools for simple visuals.
Creativity & Innovation: Ability to generate unique content ideas that drive engagement and brand authority.
Nice to Have: Photography for enhanced content creation.
On-Site Requirement: This role is required to work in our Coppell, TX office to collaborate with the team and drive success.
Compensation & Perks
Competitive Base Salary Bonus – Your earning potential grows with your success.
Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.
Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.
Generous PTO Policy – Because we believe in work-life balance and recharging.
Career Growth – We are looking for future leaders who want to grow with us.
Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.
If you’re passionate about content creation, SEO, and digital marketing, and you want to bring fresh ideas to a growing company, we’d love to hear from you!
Job Type: Full-time
Pay: $55,000.00 - $70,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Ability to Relocate:
- Coppell, TX 75019: Relocate before starting work (Required)
Work Location: In person
Salary : $55,000 - $70,000
