What are the responsibilities and job description for the Inside Sales Representative position at Fonroche Lighting America?
Inside Sales Representative
Location : Coppell, TX, San Antonio, TX, Orlando, FL, or Boise, ID (On-Site Role)
Who We Are
At Fonroche Lighting America , we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting . As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.
With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide , we are rapidly expanding—offering a dynamic work environment where innovation meets impact.
We operate with a strong set of core values :
Humility – We listen, learn, and grow together.
Dynamism – We thrive in a fast-paced, evolving industry.
Risk Taking – We innovate boldly to drive meaningful change.
Commitment – We stand by our mission, customers, and team.
Community & Team Spirit – We achieve more when we work together.
About the Role
As an Inside Sales Representative , you will play a critical role in hunting for leads, conducting market research, and setting meetings with city managers, engineers, and public works officials. Your job is to build our sales pipeline, secure opportunities, and support our Regional Sales Managers by ensuring they have high-value meetings with municipal decision-makers.
If you are highly organized, persistent, and not afraid to pick up the phone, this role is for you!
What You’ll Do
Lead Generation & Research : Identify cities, counties, city managers, city engineers, and public works leaders who influence outdoor lighting decisions.
Project Research : Track ongoing public works projects, open bids, and municipal infrastructure plans to find sales opportunities.
Cold Calling & Outreach : Reach out to municipal decision-makers via phone, email, and LinkedIn to introduce solar street lighting solutions.
Meeting Scheduling : Set up high-value meetings for Regional Sales Managers with city officials and key stakeholders.
CRM & Pipeline Management : Maintain accurate records of leads, contacts, and sales activities in the CRM system.
Support Sales Team : Assist Regional Sales Managers by preparing meeting notes, follow-ups, and background research.
Virtual Sales Presentations : Occasionally host virtual meetings with municipal officials to introduce our solutions.
Sales Strategy Execution : Work closely with sales leadership to refine outreach tactics and improve results.
What You Bring
Sales Experience : At least 1-2 years in inside sales, business development, or lead generation—preferably in B2B or municipal sales.
Strong Research & Prospecting Skills : Ability to find and qualify leads using online databases, bid-tracking tools, and LinkedIn.
Cold Calling Confidence : You’re not afraid to pick up the phone, make calls, and handle objections professionally.
Resilience & Grit : You understand that hearing “no” is part of the job and see it as an opportunity to improve your approach.
Excellent Organization : Ability to track multiple leads, follow-ups, and meetings with precision.
Tech-Savvy : Experience with CRM tools, LinkedIn Sales Navigator, bid-tracking platforms, and email outreach tools.
Clear & Professional Communication : Strong verbal and written skills for outreach, presentations, and follow-ups.
On-Site Requirement : This role is based on site for collaboration and team synergy.
Compensation & Perks
Competitive Base Salary Strong Commissions – Your earning potential grows with your success.
Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events .
Paid Training & Onboarding :
- A one-month immersive training program in either Dallas-Fort Worth, San Antonio, or Boise (expenses covered).
- Learn the company DNA, technology, and market strategy directly from our leadership team.
Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.
Generous PTO Policy – Because we believe in work-life balance and recharging.
Career Growth – We are looking for future leaders who want to grow with us.
Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.
If you’re a tenacious sales professional ready to hunt for leads, open doors, and drive sales pipeline growth , we want to hear from you!
