What are the responsibilities and job description for the Associate Manager of Shopper Marketing position at FOOD INFOTECH - MAGAZINE FOR FOOD PROCESSING INDUSTRY?
Responsibilities
- Lead Shopper Marketing strategy and execution for assigned retailers within the Grocery channel, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
- Work with management and other functional teams to ensure the marketing plans, aligns with the business priorities and goals, including partnering with Coca-Cola extended team to ensure BASN is leveraging all available Coke insights, tools and resources.
- Responsible for creating & maintaining a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items.
- Directly manage a working budget, real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews.
- Directly manage the retailer media and marketing relationships including negotiation of national & regional campaigns, managing campaigns from briefing to execution, commercializing campaigns internally and externally and completing post-program analysis.
- Be the subject matter expert within the company on assigned retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but is not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all BODYARMOR entities follow said policies.
- BA/BS degree required.
- 4 Years experience in shopper marketing, sales, sales, marketing, shopper insights required.
- Remote, location based within the Dallas, Denver, Phoenix preferred.
- Reliable, self-starter, hard-working, proactive team player with can-do attitude.
- Knowledge of shopper loyalty data, Nielsen scan and panel data and insights, Microsoft software.
- Up to 20% travel required by car or plane.