Vice President, Marketing and Business Development, Public Affairs

The Vice President of Marketing and Business Development is a pivotal leadership position driving the firm’s growth and visibility across all practice areas at FTP. This role offers a unique opportunity to shape the marketing strategy of a leading government and public affairs advocacy firm. This role is responsible for creating, directing, and implementing FTP’s business development and marketing activities for the firm’s practice areas, including Public Affairs, Government Relations, State Advocacy, and Digital practices. The success of this role will be measured by increased awareness and recognition of the firm’s capabilities in the market, client acquisition across all practice areas, and securing visibility opportunities for the firm and its leadership. Salary for this position ranges from $93,000-$127,000.

• Develop and execute comprehensive marketing and business development strategies for the firm.
• Create marketing materials, including capabilities decks and generalized collateral.
• Identify and implement appropriate marketing and communications channels.
• Develop and oversee the firm’s overall marketing and visibility program.
• Generate and produce unique and tailored pitch decks and related campaign materials for individual client pursuits.
• Identify and create high-impact visibility opportunities for the firm and its senior leadership.
• Implement a combination of paid, earned, and owned tactics to grow the firm’s eminence and reputation.
• Leverage marketing channels to enhance FTP’s visibility and reputation
• Drive lead generation and client acquisition initiatives.
• Collaborate with practice leaders and team members across FTP to support marketing and business development efforts.
• Monitor and report on the effectiveness of marketing and business development activities.
• Perform other duties as necessary to achieve departmental goals.

• 7-10 years of relevant experience in marketing and business development
• Bachelor’s degree from an accredited university in marketing, business, communications, or related field
• Strong Microsoft Office skills, including Microsoft Excel
• Strong written, verbal, and interpersonal communication skills with demonstrated ability to manage across different personality styles
• Exceptional organizational and priority management skills
• Ability to effectively manage up and manage multiple concurrent projects in a fast-paced environment
• Strong leadership and collaboration skills
• In-depth understanding of various marketing channels and tactics
• Demonstrated success in developing and implementing marketing strategies
• Sense of urgency; willingness and ability to meet and exceed established deadlines
• Proficiency in creating high-quality marketing materials and presentations

Additional required professional attributes include: 

• Industry-specific experience, in professional services or public affairs
• Advanced degree from an accredited university in marketing, business, communications or related field