What are the responsibilities and job description for the Manager, Accolades Marketing position at Forbes?
Forbes believes in the power of entrepreneurial capitalism and uses it on various platforms to ignite the conversations that drive systemic change in business, culture and society. We celebrate success and are committed to using our megaphone to drive diversity, equity and inclusion.
The Accolades Marketing Manager is a core role within the Forbes Accolades Marketing team, responsible for developing and implementing B2B customer acquisition and retention strategies that drive revenue. This role leads full funnel go-to-market (GTM) strategy, implementation and measurement across various channels including email, digital, social (organic and paid), content (articles, video), events, direct response and more. As the team’s email automation lead, this role owns all aspects of email campaigns, integrations and deployment, ensuring email marketing best practices are adhered to, optimizations meet/exceed benchmarks, and operational workflows are streamlined.
The ideal candidate is both analytically minded and business savvy, skilled at interpreting data to inform strategy to guide campaign and customer purchase paths or positioning. Proficiency in email automation platforms Pardot and/or Marketing Cloud is a must.
Responsibilities
Forbes has estimated the compensation range set forth above in good faith. The compensation range is what we believe we will offer, and ultimately pay, a successful candidate. In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so. Should we make any such changes, this advertisement will be revised to reflect such revisions. We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes. Thank you for your interest in joining Forbes!
Forbes aims to offer employees the flexibility they need in order to be successful. Some positions may require candidates to be based in a specific location for consideration while some roles may be fully remote (within the U.S.) if it aligns with the needs of the position. This position is only open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & Washington. Due to business operations and compliance requirements, we are unable to consider applicants based outside these states at this time.
Forbes is an equal opportunity employer.
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The Accolades Marketing Manager is a core role within the Forbes Accolades Marketing team, responsible for developing and implementing B2B customer acquisition and retention strategies that drive revenue. This role leads full funnel go-to-market (GTM) strategy, implementation and measurement across various channels including email, digital, social (organic and paid), content (articles, video), events, direct response and more. As the team’s email automation lead, this role owns all aspects of email campaigns, integrations and deployment, ensuring email marketing best practices are adhered to, optimizations meet/exceed benchmarks, and operational workflows are streamlined.
The ideal candidate is both analytically minded and business savvy, skilled at interpreting data to inform strategy to guide campaign and customer purchase paths or positioning. Proficiency in email automation platforms Pardot and/or Marketing Cloud is a must.
Responsibilities
- Develop and execute a comprehensive multi-channel go-to-market (GTM) strategy to drive demand, retention and awareness, that delivers on revenue and business goals
- Collaborate with sales and functional leaders to develop messaging, design and segmentation
- Leverage multiple marketing channels to reach desired audiences based on campaign goals including email, digital, social (organic and paid), content (articles, video), events, direct response and more
- Maximize performance through effective copywriting; understand customer segmentation and each channel's unique requirements and best practices to inform strategy
- Analyze and optimize demand generation and nurture campaigns that drive conversions and increased marketing metrics
- Lead and manage development of marketing materials including website messaging and imagery, presentations, event assets and signage
- Measure, track, evaluate and report on results to inform real-time and future optimizations that drive key marketing decisions to improve business performance
- Continuously monitor and report on the overall email campaign metrics and gap-to-goal strategy to hit benchmarks
- Test and learn, refine processes, and implement leading best practices using all available tools
- 5-8 years experience in B2B marketing, performance marketing, e-commerce
- Direct experience with leading marketing automation systems (Pardot and/or Marketing Cloud a must) and Salesforce CRM
- Proven success in developing and executing high-performing marketing campaigns across multiple channels and marketing assets - presentations, websites, event signage
- Exceptional writing and analytical skills, with expertise in data-driven decision-making and effective marketing messaging
- Experience leading project timelines with milestones and deliverables across multiple cross-functional teams
- Deep knowledge of data, segmentation, marketing compliance, measurement and analysis
- Self-starter who is intellectually curious, detail-oriented and customer journey focused
- Highly collaborative, great communicator and ability to prioritize in a fast paced environment
- Proven ability to collaborate with sales teams and other Executive level stakeholders to achieve common goals
Forbes has estimated the compensation range set forth above in good faith. The compensation range is what we believe we will offer, and ultimately pay, a successful candidate. In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so. Should we make any such changes, this advertisement will be revised to reflect such revisions. We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes. Thank you for your interest in joining Forbes!
Forbes aims to offer employees the flexibility they need in order to be successful. Some positions may require candidates to be based in a specific location for consideration while some roles may be fully remote (within the U.S.) if it aligns with the needs of the position. This position is only open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & Washington. Due to business operations and compliance requirements, we are unable to consider applicants based outside these states at this time.
Forbes is an equal opportunity employer.
Staff and Applicant Privacy Notice
Notice of E-Verify Participation
Salary : $85,000 - $100,000
