What are the responsibilities and job description for the Brand Marketing Fall Co-Op position at Force Factor?
Job Description
Job Description
Company Overview
Force Factor Brands is on a mission to disrupt the global health and wellness industry by creating incredible vitamins and supplements that help people Unleash their Potential. Our innovative products are scientifically formulated to help create healthier, happier, and more enjoyable lives for our consumers all over the world. We are one of the most genuinely innovative companies in the global dietary supplements industry and only plan on accelerating in the future.
Force Factor's award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, The Vitamin Shoppe, Sam's Club, Walgreens, CVS, iHerb, Amazon and Costco. Currently, more than 25,000 people buy our products every single day, and that number is growing every month. You will have a real opportunity to make an impact on people's lives by working at Force Factor to create new solutions for empowering personal health and wellbeing.
Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade and a half of rapid evolution and is now thinking about how to scale up and conquer the next decade's worth of challenges and opportunities. We've sold more than a billion dollars worth of products to consumers over the last 15 years, but fundamentally we know we're just at the beginning of our journey, and that's where you come in! We need the smartest, highest-energy people with integrity who are looking to join an ambitious and hard-working team. We do not need social loafers, those looking for shortcuts, people lacking grit, or people unwilling to pay the price for success! If you join Force Factor, you will work hard, learn a tremendous amount, and be surrounded by incredible teammates.
Force Factor is based in Boston's innovative Seaport District, in historic Fort Point. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held by our team and plan to stay that way over the long-term). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us you'll feel like you've finally come home. Our private ownership structure is designed for the long-term to enable huge opportunities for growth, learning, leadership, and wealth creation, and we hope you'll choose to help us build an enduring and successful business for decades to come.
The Co-Op
As a Brand Marketing Co-Op, you will engage in meaningful projects that involve gathering and analyzing data to uncover consumer insights that will support our brand marketing and innovation strategy. Your research skills and attention to detail will play a crucial role in helping us understand our consumers, refine our product offerings, and develop compelling marketing strategies. This position offers the opportunity to directly contribute to the success of our brand by leveraging data-driven insights.
Individuals selected for our Co-Op Program will actively contribute to our company's growth while benefiting from hands-on experience, mentorship, and professional development. Our co-op program is based five days a week in our office located in the Seaport District of Boston from July to December. Throughout the fall, co-ops will work on impactful projects that directly influence our brand's progress.
Key Responsibilities and Projects May Include :
- Competitive and Trend Research : Conduct research on consumer trends, competitive products, and new segments to support brand growth and differentiation.
- Consumer Insights Analysis : Utilize tools like Numerator to analyze demographic and psychographic data across various consumer segments, generating reports that highlight key insights for product pitches and brand positioning.
- Survey Development : Design and execute quantitative market research surveys to better understand consumer behavior in the vitamins & supplements category.
- Data-Driven Strategy : Collaborate with the cross-functional team to translate research findings into actionable strategies to support innovation, sales pitches, and overall strategy.
- Brand Strategy and Promotions Coordination : Plan, coordinate, and assist with various brand strategies and Boston promotional events. This includes managing logistics for events like the sampling days, trade show participation, etc.
Required Qualifications :
