Lead Salesforce Marketing Cloud Specialist

The Lead Salesforce Marketing Cloud Specialist (SFMC) will support the day-to-day email production and serve as the subject matter expert (SME) to optimize and fully leverage Salesforce Marketing Cloud(SFMC). This role is essential in ensuring that email marketing initiatives align with company objectives, driving efficiency, personalization, and automation across the Force Family of Brands; including Force Marketing, Wedrive Automotive and GSM.

As a leader in SFMC strategy and execution, this role will oversee platform enhancements, journey-building, segmentation, and automation while ensuring quality and production standards are met before campaign deployment. The SFMC Specialist/Lead will work closely with Sales, Customer Success, and Operations to analyze campaign performance, identify optimization opportunities, and collaborate with the email team to execute changes, A/B testing, and reporting.

Additionally, this role will focus on training and mentoring internal team members, documenting scalable processes, and ensuring the team maximizes SFMC’s capabilities to enhance customer engagement, retention, and overall email marketing performance.

Essential Functions

• Act as the SFMC subject matter expert (SME)to optimize and leverage Journey Builder, Contact Builder, Automation Studio, Email Studio, and Content Builder for campaign execution.
• Perform day-to-day email production, including coding, building, deploying, and monitoring campaigns, ensuring alignment with best practices.
• Oversee B2B email initiatives, collaborating with corporate marketing and leadership to align email strategies with business goals.
• Responsible for monthlyB2C production tasks, meeting department KPIs for execution and performance.
• Build and manage automation workflows, journey-building strategies, and execution plans for new products.
• Must have a strong foundation in HTML and email coding—this role requires hands-on development skills beyond SFMC's drag-and-drop functionality.

Training, Quality Assurance & Best Practices

• Train and mentor email marketing associates, enhancing platform knowledge and execution efficiency.
• Ensure quality assurance (QA) across all campaigns, including proofing for copy, design, segmentation, and technical accuracy.
• Apply expertise in segmentation, targeting, and personalization to optimize customer engagement and conversion rates.
• Analyze consumer journey sand campaign performance, developing strategies for audience segmentation, engagement, retention, and acquisition.
• Stay informed on email marketing industry standards and SFMC best practices, updating business processes to ensure compliance, innovation, and optimal performance.

Compliance, Data Handling &Continuous Improvement

• Monitor email deliverability, domain reputation, and inbox placement, ensuring adherence to privacy regulations (CAN-SPAM, GDPR, CCPA).
• Responsibly handle consumer and customer data in accordance with the Family of Brands data handling agreements, work procedures, and policies.
• Review and enforce email privacy practices, policies, and guidelines to maintain compliance.
• Collaborate cross-functionally with Sales, Customer Success, Operations, and Creative Services to optimize email strategies.
• Perform additional duties as assigned to support business objectives.

Qualifications

• Salesforce Marketing Cloud(SFMC) expertise is required, with hands-on experience in Journey Builder, Automation Studio, Email Studio, and Content Builder.
• SFMC certifications highly preferred, including:
• SFMC Email Specialist
• SFMC Marketing Cloud Administrator
• SFMC Marketing Cloud Consultant
• Associate degree, vocational/technical certificate, or equivalent experience in Marketing, Graphic Design, Media Development, or a related field.
• Minimum 2 years of experience in email marketing or digital marketing, with a strong focus on SFMC execution and optimization.
• Strong attention to detail, particularly in email coding(HTML/CSS), grammar, and quality assurance.
• Proficiency in Microsoft Office, Salesforce/TaskRay, Adobe Creative Suite (Photoshop, Dreamweaver).
• Ability to train, mentor, and support team members, driving accountability and collaboration.
• Strong analytical mindset with experience in segmentation, personalization, and A/B testing to enhance campaign performance.
• Working knowledge of AMP script, SQL for data extensions, and advanced SFMC automation strategies.
• Associates degree or two year degree or certificate from Vocational/Technical School in Marketing, Graphic Design or Media Development, 2 years of related work experience or equivalent combination of education and/or experience.
• Attention to detail within email code and creation, and as it pertains to grammar and spelling.
• Working knowledge of Microsoft Office, Salesforce/TaskRay, Adobe Suite (emphasis on Photoshop and Dreamweaver), Salesforce Marketing Cloud, and Campaign Monitor.
• Ability to drive employee accountability, team work, customer focus and mutual respect.
• Proficient in HTML & CSS is nice to have.

Employee Benefits:

• Health: Medical, dental
• Savings: Take advantage of our 401K
• People: Friendly, nice and smart coworkers
• Culture: Friendly, nice and smart coworkers in a new, agency environment
• Location: Work from Buckhead Office 80%. On the road 20%

Compensation

• Annual Salary Range: Competitive Salary
• Bonuses: Accelerated Project Completion Bonuses Available
• Profit Share: Monthly Profit Share Bonus

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Certificates, Licenses, and Registrations: *None required.

PHYSICAL REQUIREMENTS

The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the work day; and frequently access, input, and retrieve information from the computer and other office productivity devices. The associate is regularly required to move about the office and around the corporate campus. The associate is occasionally required to travel to other sites, including out-of-state, where applicable, for business. The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. While the job is generally performed in an office environment, the associate is occasionally exposed to wet and/or humid conditions, areas in which moving mechanical parts, fumes, toxic or caustic chemicals are present, and outside weather conditions. The noise level in the office environment is typically quiet, but the associate may be occasionally exposed to loud noise levels. Minimal travel is required for this position (up to 20% of the time and on a domestic basis).

*Is eligible to legally work in the United States.