What are the responsibilities and job description for the Associate Marketing Director position at ForceBrands?
A fast-growing company in the consumer goods industry is looking for an experienced and results-driven marketer to lead brand strategy, drive growth, and develop impactful marketing campaigns. This role involves overseeing integrated marketing efforts, ensuring consistency in brand messaging, and aligning marketing initiatives with business objectives. The ideal candidate is a strategic thinker with a passion for creativity, innovation, and data-driven decision-making, who thrives in a fast-paced, entrepreneurial environment.
Key Responsibilities
- Brand Strategy & Positioning
- Develop and execute long-term brand strategies to enhance market presence and brand equity.
- Conduct market research and competitive analysis to refine brand messaging.
- Ensure consistent branding across all platforms and marketing channels.
- Creative Leadership
- Lead the creative direction of marketing campaigns across digital, print, email, events, and social media.
- Manage external agencies to ensure alignment with brand goals.
- Collaborate with cross-functional teams to develop compelling marketing materials.
- Integrated Marketing Execution
- Design and implement multi-channel marketing strategies to drive customer acquisition and retention.
- Work with external partners to optimize paid, earned, and owned media campaigns.
- Analyze marketing performance data to refine campaigns and maximize impact.
- Develop launch strategies for new products.
- Monitor website performance and sales trends.
- Market Trends & Innovation
- Stay informed about industry trends, emerging technologies, and new marketing approaches.
- Implement innovative strategies to enhance brand engagement and customer experience.
- Adjust marketing tactics based on market insights and customer feedback.
- Budget & Performance Management
- Oversee marketing budgets and allocate resources effectively.
- Track and report key performance indicators (KPIs) to measure success and optimize strategies.
- Manage pricing, promotional strategies, and cost efficiencies.
- Stakeholder Communication
- Present marketing strategies and performance updates to leadership.
- Serve as the key point of contact for marketing-related decisions and initiatives.
Qualifications & Skills
- 5-7 years of marketing experience in the CPG industry, preferably within the food or natural/organic space.
- Proven success in brand building, marketing strategy development, and execution.
- Strong leadership, communication, and collaboration skills.
- Ability to develop creative, data-driven marketing campaigns that drive growth.
- Experience managing agencies, multi-channel marketing efforts, and budget allocation.
- Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing market conditions.
