Digital Marketing Strategist

Job Overview

• This role offers a unique opportunity to lead a dynamic team and contribute to the company's success in the competitive ecommerce landscape.

Responsibilities

• Lead and Optimize On Platform Marketplace Performance Marketing : Direct and enhance all performance ad campaigns initiatives across key marketplace ad platforms (e.g., Amazon Ads, Walmart Connect, Social Commerce) to accelerate customer acquisition, market share, and revenue growth, while maintaining profit targets (ACOS/TACoS).
• Maintain Strategic Relationships : Build and maintain external vendor relationships to ensure best practices, real-time support, and access to preferred advertiser opportunities such as beta tests.
• Lead and Optimize Off Platform Performance Marketing : Direct and enhance all performance marketing initiatives across key digital platforms (e.g., Meta, Google, TikTok) to accelerate customer acquisition and revenue growth.
• Expand into New Channels : Strategically test and scale emerging media channels, including YouTube, Streaming Video, Connected TV, and Linear TV, to support our omni-channel expansion and reach new audiences.
• Leverage Consumer Insights : Gather and synthesize consumer insights from multiple data sources to inform high-impact creative concepts that resonate with target audiences and strategize to apply into ad campaigns for better ROAS as well as leverage for remarketing strategies.
• Drive Creative Innovation : Develop and execute the creative strategy and briefing process for all paid media assets, ensuring collaboration with creative and content teams to align messaging with performance objectives.
• Enhance Attribution and Measurement : Establish advanced measurement frameworks to track platform-specific performance and innovate omni-channel attribution methods for channels with limited direct attribution. Use insights to continually optimize spend and align with broader business goals.
• Align Budgets and Targets : Collaborate closely with cross functional teams to create and coordinate budget allocation, P&L targets, and marketing objectives that drive both online and offline growth.
• Integrate Campaigns Across Teams : Partner with the brand marketing, product management and merch planning teams to synchronize on campaign strategies, product content, and new product launches, ensuring cohesive messaging and maximizing impact across all channels.
• Stakeholder Reporting & Communication:
• Provide weekly growth updates and campaign performance insights to business leadership, communicating the impact of paid media, search, and social efforts on key growth metrics.
• Collaborate with cross-functional teams, including Content/Creative, Product, Brand, and FP&Analytics, to ensure all paid media efforts support broader marketing goals and objectives.

Requirements

• Experience: 7 years in paid media management, with proven success in overseeing high-budget campaigns across multiple brands simultaneously and strong background in managing paid search, paid social, display, creator and influencer marketing campaigns.
• Leadership: Demonstrated success in leading teams with direct experience in managing in-house employees globally/remote.
• Platform Expertise: Amazon Ads, Walmart Connect, TikTok Ads, TikTok Shop, Shopify, Meta, Google Ads, Trade Desk, Google Analytics, others.
• Analytical Skills: Expert-level proficiency in data analytics, KPI tracking, and attribution modeling, with experience using tools such as Google Analytics, Excel, and data visualization software.
• Creative Insight: Strong eye for creative optimization across ad formats, with a background in content strategy and short-form video, display, and carousel ad design.
• Testing & Experimentation: Skilled in A/B and multivariate testing across digital channels, with experience presenting findings and applying insights to maximize campaign performance and customer acquisition.
• Experience experimenting with AI for scale of creative assets and testing concepts.
• Certifications are an added plus – Amazon Ads, Google, Meta, TikTok.