What are the responsibilities and job description for the Senior Brand Manager position at ForceBrands?
This role requires and supports relocation to Baltimore, MD
This is not a role with ForceBrands.
Role & Responsibilities:
Strategy & Planning:
- Strong understanding of brand management, brand identity, and communication platforms.
- Work with R&D to drive the future range architecture.
- Conduct market & consumer research to identify growth opportunities.
- Develop strategic brand plans based on insights to expand brand penetration.
- Prepare and manage budgets, optimize P&L, and set KPIs for activities.
- Manage a team of one person
- Redevelopment and changes to the brand
Brand Plan Implementation:
- Elevate marketing activities to build a premium brand image.
- Stay updated on how super-premium brands (inside and outside spirits) engage with consumers.
- Manage A&P spend reconciliation, ensuring budget alignment and recommending reallocations when needed.
People Management:
- Foster a culture of insightfulness and curiosity.
- Support both U.S. and global business initiatives.
Requirements:
- Brand management experience in Alc-Bev.
- Proven success in competitive brand growth.
- Experience managing marketing campaigns.
- Strong commercial acumen and P&L literacy.
- Ability to work under pressure and meet deadlines.
- Willingness to travel (~25%).
