What are the responsibilities and job description for the Field & Channel Marketing Manager position at Forcepoint?
Who is Forcepoint?
Forcepoint simplifies security for global businesses and governments. Forcepoint's all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20 years in business. 2.7k employees. 150 countries. 11k customers. 300 patents. If our mission excites you, you're in the right place; we want you to bring your own energy to help us create a safer world. All we're missing is you!
Forcepoint is seeking a Field & Channel Marketing Manager to drive demand across the Central Region of North America. This critical role includes the planning and execution of all demand generation activities in the region leveraging events and Channel MDF.
The Field Marketing role is at the forefront of communicating our message through the different marketing tactics as well as crafting the strategies and execution plans to attract new customers and retain existing customers. In this position the candidate will run field marketing events and work closely with the Channel Team to drive through partner demand gen activities in the region.
Job Responsibilities :
- Planning and executing a lead generation-driven field marketing strategy primarily focused on events (proprietary and 3rd party)
- Researching and assessing relevant industry and technology events for the sales and marketing teams that meets our event sponsorship requirements e.g., 1 : 1 meeting with our target customer and brand awareness with a specific cost per lead
- Work with the Channel Sales organization to develop and execute through Channel demand generation programs in alignment with the Channel growth strategy, leveraging MDF
- Collaborate with internal cross-functional teams and external partners to execute all events including development of creative assets, demo productions, material, and team logistics
- Be the main point person for all regional events coordination and assessment
- Identify opportunities to engage existing customers and attract and engage prospects
- Accountable for tracking budget, ROI, and number of MQLs of each event by collaborating with sales and marketing leadership
- Responsible for managing the onsite logistics for facilitating the event, providing social support during regular non-event period, and managing the settlement of online / offline marketing support with the third-party vendor
- Actively participating in research, designing, development, and coordination of organizational events and meetings, evaluating current organizational position of the company, and resolving the same by providing appropriate solution
- End-to-end Management of field marketing projects from planning as per the client's requirement and building plan of action to estimating overall budget.
- Responsible for both lead acquisition and lead nurturing campaigns, and other campaigns in regional campaign creation; participating in these promotional activities for promoting products by campaigning and by social media marketing
- Closely working with the sales and marketing team, product marketing team, and regional campaign team for evaluating the total impact of marketing event, and gathering feedback from them regarding its success in generating demand of the product / service
Requirements :
Education and Experience
Soft Skills
Don't meet every single qualification? Studies show people are hesitant to apply if they don't meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace - so if there is something slightly different about your previous experience, but it otherwise aligns and you're excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.
The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by sending an email to recruiting@forcepoint.com.
Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
Applicants must have the right to work in the location to which you have applied.
