Demo

Lead, Sales Enablement

FordDirect
Pontiac, MI Full Time
POSTED ON 4/22/2025
AVAILABLE BEFORE 5/20/2025

At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members.

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

THE DIVERSITY OF OUR TEAM DRIVES US, INSPIRES US, AND MAKES US PROUD TO CALL FORDDIRECT HOME.

FordDirect is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you need assistance and / or a reasonable accommodation due to a disability during the application or the recruiting process, please email FDHR@forddirect.com.

Job Summary

The Sales Enablement Lead is responsible for the creation and delivery of sales enablement materials for FordDirect field team and FordDirect’s Dealer / Retailer customers.

This position will support our Dealer Engagement team in becoming more effective sales consultants to FordDirect’s customers. The Sales Enablement Lead has a background in producing sales enablement materials in multiple formats. The role also leads and continuously evolves the sales enablement process to stay ahead of field and customer needs.

The position requires critical and creative thinking skills and the ability to drive projects to completion. It also requires an understanding of consulting and selling processes.

Essential Functions

  • Plan, manage, and implement full cycle sales enablement projects from concept through delivery.
  • Create and manage the sales enablement roadmap.
  • Work with subject matter experts to create effective materials that equip the field team with essential positioning, product, and industry knowledge.
  • Continually assess and develop enablement materials and delivery methods to meet audience needs.
  • Manage multiple projects simultaneously, collaborating with teams to resolve issues and identify areas of concern or opportunity.
  • Report on progress for assigned projects and provide insight and recommendations for sales enablement delivery.
  • Stay current on technological landscape and emerging tools within the adult learning discipline.

Qualifications FordDirect, we believe in diversity as a strength. You're encouraged to apply even if your experience or background doesn't precisely match the job description. Candidates who do not meet all listed qualifications may be considered based on the combination of relevant work experience and depth of expertise in job-related skills.

Experience

  • Development of B2B sales enablement deliverables in multiple formats, 5 years.
  • Experience with enablement tools and current technologies such as content repositories, graphic design / content design / desktop publishing applications, 5 years.
  • Proven experience in project ownership within a corporate environment, 5 years.
  • Creating and delivering presentations to various audience sizes.
  • Skills, Knowledge, and Abilities

  • Advanced sales content development (i.e., positioning decks, job aids, playbook, product overviews, videos, etc.)
  • Advanced knowledge of B2B selling process.
  • Ability to develop and facilitate product training in an interactive environment.
  • Knowledge of instructional design and adult learning theories and delivery strategies, a plus.
  • Working knowledge of CRMs, i.e. Salesforce.
  • Ability to learn complex and technical subjects quickly.
  • Proactively problem-solve and multitask while maintaining composure and attention to detail.
  • Follow through mindset to uphold a 'close the loop' culture.
  • A positive approach to serving customers and providing exceptional customer service.
  • Ability to demonstrate good judgment, high ethics, and project a professional image.
  • Ability to work independently and as a collaborative team member with a positive ‘can do’ attitude.
  • The drive to identify and seize opportunities for continuous improvement as business needs change.
  • Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline driven environment.
  • Exceptional interpersonal and business communication skills (written, verbal, listening).
  • Proficient in Microsoft Office skills (Word, Excel, and PowerPoint).
  • Bachelor’s degree or equivalent combination of work experience and education

    Note to Third-Party Agencies FordDirect accepts resumes only from employment businesses / agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, FordDirect employees or hiring managers. FordDirect will not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses / agencies for vacancies posted on this site.

    PDN-9e3d05d2-0ab4-4fa9-9fe6-a17d29bb8603

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Lead, Sales Enablement?

    Sign up to receive alerts about other jobs on the Lead, Sales Enablement career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $96,354 - $147,227
    Income Estimation: 
    $122,633 - $166,569
    Income Estimation: 
    $116,413 - $176,962
    Income Estimation: 
    $145,632 - $210,169
    Income Estimation: 
    $80,212 - $108,852
    Income Estimation: 
    $84,489 - $116,961
    Income Estimation: 
    $88,480 - $114,350
    Income Estimation: 
    $95,613 - $132,947
    Income Estimation: 
    $79,514 - $102,178
    Income Estimation: 
    $98,942 - $128,450
    Income Estimation: 
    $98,942 - $128,450
    Income Estimation: 
    $129,023 - $171,606
    Income Estimation: 
    $95,613 - $132,947
    Income Estimation: 
    $79,910 - $123,078
    Income Estimation: 
    $116,558 - $154,666
    Income Estimation: 
    $116,001 - $149,277
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at FordDirect

    FordDirect
    Hired Organization Address Dearborn, MI Full Time
    At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and...
    FordDirect
    Hired Organization Address Lincoln, NE Full Time
    At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and...
    FordDirect
    Hired Organization Address Pontiac, MI Full Time
    At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and...
    FordDirect
    Hired Organization Address Dearborn, MI Full Time
    At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and...

    Not the job you're looking for? Here are some other Lead, Sales Enablement jobs in the Pontiac, MI area that may be a better fit.

    151 - Strategic Enablement Lead

    ANGARAI, Detroit, MI

    AI Assistant is available now!

    Feel free to start your new journey!