What are the responsibilities and job description for the Marketing and Social Media Coordinator position at Forefront Dermatology?
Overview
The Marketing and Social Media Coordinator is responsible for supporting the planning, development, and execution of digital marketing and social media strategies and tactics. Leveraging their creative and administrative skills, the Marketing Specialist will deliver engaging, focused and accurate copy; own assignments from draft to deployment; and contribute to evolving and maintaining our brand voice.
Responsibilities
Develop and implement a multi-channel digital marketing strategy to support the growth our physician group and individual practice locations : E-Mail MarketingSEO / SEM strategies and tacticsSocial media strategies, including content creation across an array of social platformsReputation ManagementReporting of digital performance metrics to leadershipManage and create advertising for the digital marketplaces including Google Ads, Facebook, Instagram, LinkedIn and Pinterest.Develop written communication (email newsletters, social media calendars, blog articles, web copy, display copy, etc.)Use analytics data to guide conversion rate optimization for ads, landing pages, website pages, email campaigns, etc.Identify opportunities for improving the quality of creative assets used in the campaign, including ad creative and key words used in online ads.Stay current on SEM / SEO and reputation management best practices by collaborating with industry partners.Partner with leadership and physicians to monitor non-favorable social media activity and respond appropriately.Manage day-to-day social activities and tools.Perform other duties as assigned.Qualifications
Bachelor's degree in marketing, journalism, advertising, and / or communications preferred.Minimum of 3 years' experience in managing digital marketing initiatives including lead generation, email, marketing, search engine optimization, pay-per-click, search engine marketing and social media, preferably with a healthcare or consumer industry focus.
For this position, the base pay range is $22.50-$33.00 per hour. Individual pay is determined by role, level, location, job-related skills, experience, and relevant education, certification, or training.
Salary : $23 - $33
