Marketing Manager

ForeverLawn® Marketing Manager

Location: Remote

Job Type: Part-Time / Full-Time 

Salary: TBD

Company Overview: ForeverLawn Penn-Ohio specializes in high-quality synthetic grass solutions for residential and commercial properties throughout Ohio, Pennsylvania and West Virginia. We are committed to providing our clients with innovative, high-quality, and aesthetically pleasing alternatives to natural grass. As we continue to grow, we are seeking a dedicated Marketing Manager to help us generate high-quality leads and enhance our sales efforts.

Job Summary: The Marketing Manager will be responsible for developing, executing, and managing a comprehensive marketing strategy aimed at increasing lead generation and driving sales growth. This individual will work closely with the sales team to ensure alignment between marketing campaigns and sales objectives. The ideal candidate will be a strategic thinker with a strong background in digital marketing, data analysis, and performance management.

Key Responsibilities:

1. Strategic Marketing Development:

• Create and implement a cohesive marketing strategy that clearly defines target audiences, marketing goals, and tactics for generating leads.
• Identify and leverage online and offline marketing channels to reach potential customers effectively.

2. Campaign Management:

• Plan, execute, and manage marketing campaigns across various platforms, including digital advertising, social media, email marketing, and content marketing.
• Develop promotional materials and creative content that highlight the benefits of synthetic grass and our unique selling proposition.

3. Performance Tracking and Reporting:

• Establish metrics to track the performance of all marketing initiatives, including lead generation, conversion rates, and return on investment (ROI).
• Analyze data and prepare regular reports to evaluate campaign performance and recommend optimizations.

4. Collaboration with Sales Team:

• Work closely with the sales team to ensure marketing strategies align with overall sales objectives and customer feedback.
• Facilitate communication between teams to ensure a seamless experience for potential leads.

5. Market Research and Analysis:

• Conduct market research to understand industry trends, customer preferences, and competitor activities.
• Use insights gained from research to refine marketing strategies and enhance lead generation efforts.

6. Budget Management:

• Manage and allocate marketing budgets effectively, ensuring that advertising spend is optimized for maximum impact.
• Analyze costs associated with various marketing ventures to identify areas for potential savings or reallocation.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role, with a strong focus on lead generation and sales support; experience in the home improvement or landscaping industry is a plus.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, social media advertising, CRM systems).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills and the ability to work collaboratively across teams.
• Creative thinker with a results-oriented approach.

Why Join Us?:

• Opportunity to make a significant impact within a growing company. 
• Opportunity to represent the leader in the synthetic grass industry.
• Work in a supportive environment that values innovation and teamwork.
• Health insurance, flexible working hours and other great benefits

Application Process:

·       Interested candidates are encouraged to submit their resume along with a cover letter detailing their relevant experience to Info@pennohio.foreverlawn.com