What are the responsibilities and job description for the Lifecycle Marketing Manager position at Forge?
The Role:
The Lifecycle Marketing Manager is a results-driven leader who has experience building and scaling email marketing programs. This role will be pivotal to understanding Forge’s target audience, driving engagement, and increasing revenue through strategic email campaigns for the full customer lifecycle. The ideal candidate will be a data-informed marketer with a deep understanding of email best practices and a willingness to iteratively test programs. This person will collaborate with cross-functional teams to ensure email serves as an effective tool to engage, inform, and convert clients.
Location: This role requires a hybrid work schedule, with 2-3 days per week in our San Francisco, CA or New York, NY office to foster collaboration and teamwork.
Responsibilities:
- Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications.
- Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction.
- Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity.
- Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings.
- Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities.
- Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others.
Qualifications:
- Bachelor’s degree
- 5 years planning and executing email programs for a corporate organization
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Familiarity with marketing automation platforms, CRM systems, and analytical tools
- Excellent communication and interpersonal skills
- Experience with data structures, mapping attributes across tables, and transforming values with table calculations
- Knowledgeable about email industry trends, laws, and regulations
- Must be able to sit and/or stand for long periods of time in an office or home office setting while working
Preferred Qualifications:
- Experience with Braze, with hands-on experience in the platform
- Experience at a financial services and/or fintech company
- Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future
For residents of San Francisco/Bay Area, CA or New York, NY the annual salary range for this role is $135,000 $155,000 annual bonus. Final offers may vary from the amount listed based on geography, candidate experience and expertise, bonus, and other factors
Salary : $155,000
