What are the responsibilities and job description for the Marketing Manager position at Forj?
Forj is a growth-stage SaaS company with a bold vision for how members will engage and learn in modern communities of practice. By connecting community with learning, our reimagined platform encourages member engagement with content and human connections, leading to a more vibrant community experience that delivers more value to members while helping their organizations grow.
We empower the professionals who make our world better.
The Marketing Manager will promote the Forj brand and accelerate our growth through overall marketing efforts including campaigns, messaging, trend analysis, and insights. Partnering with demand generation, the Marketing Manager will execute marketing programs that grow the sales pipeline while leveraging data to continuously improve performance.
Consider joining us if you are:
- Eager to thrive in a fast-paced, innovative company environment, contributing to a high performing, collaborative team.
- Passionate about our purpose and personally aligned with our values: We forge ahead. We innovate. We build relationships. We learn and grow, always. We win together.
- Self-motivated, resourceful, scrappy and pragmatic when it comes to getting things done.
- A lifelong learner who is always curious and keeps an open mind when solving difficult problems.
- Energetic and well organized with a strong attention to detail and accuracy.
- A team player with excellent interpersonal skills and the ability to communicate easily and effectively across all levels internally and externally.
- Curious, keen to ask questions, understand workflows, and improve processes while utilizing technology.
In this role, you will specialize in:
- In partnership with demand generation, develop and execute on creative, multi-channel marketing campaigns to grab the attention of target personas and convert them into qualified leads
- Manage and optimize the relationship with our most strategic marketing channel partner
- Create and manage nurture campaigns, in partnership with sales, to move leads through the funnel to closed-won deals
- Identify new opportunities for content and execute multi-channel content at a high proficiency
- Create brand awareness and generate leads by providing support and actively engaging with customers, prospects, and partners at various regional events
- Coordinate and execute company trade show logistics (i.e. procurement, shipping, booth set-up and take down, etc.)
- Coordinate and execute all company meetings 2x per year
- Support the development and execution of marketing plans, campaigns, and strategies
- Order company promotional materials, maintain inventory and manage vendor relationships
- Compile marketing reports and assist in analyzing marketing data and lead generation (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
We are looking for someone with:
- At least 3 years experience in a marketing related role, 5 years will be beneficial
- Certificate in marketing or related field, post-secondary degree preferred
- Experience in a growth-stage SaaS organization preferred
- Ability to write and communicate effectively and creatively
- Critical thinker with strong problem-solving and research proficiencies
- Ability to build relationships through social skills and friendly disposition
- Detail oriented with solid organizational and multitasking skills
- Ability to work with short and strict deadlines
- Strong systems proficiency with the capacity to learn and utilize other software platforms to enhance marketing efforts
- Experience with marketing automation tools and building sales connected workflows within CRM (Hubspot preferred)
- Experience with online analytics tools/dashboards and KPI tracking
- Ability to work outside normal business hours occasionally as required for events
- Anticipated travel of 10-20% domestically
This role is flexible hybrid in the Milwaukee, WI area. Relocation support is not available.