What are the responsibilities and job description for the Marketing Specialist position at Formerra LLC?
Job Description
Job Description
Formerra’s Marketing Specialist will plan, develop and execute targeted strategies to yield high-quality leads and enhance brand visibility, expanding the company's reach and driving revenue growth. The Marketing Specialist will leverage research and trends to identify target audiences and implement strategies to generate leads. They will collaborate with cross-functional teams (Marketing Communications, Sales, Product Management) to ensure initiatives are well-coordinated and aligned with Formerra’s growth targets.
Responsibilities
- Conduct research on target markets and industries, understand the needs and pain points of potential clients, and develop tailored outreach strategies to engage them effectively.
- Identify and investigate prospect companies and contacts that align with Formerra’s ideal customer profile and strategic objectives.
- Develop and maintain lead generation database.
- Maintain accurate records of lead interactions in CRM systems and regularly update the sales team on the status of leads and prospects.
- Collaborate with the Marketing Communications team to develop compelling content that attracts high-quality leads.
- Work closely with Product Management to ensure that campaigns are supporting supplier goals and objectives.
- Partner with sales team to determine new lead gen strategies, analyze data and examine existing lead generation strategies
- Define and track KPIs that reflect the success of lead generation strategies, adjusting as needed to optimize results and meet KPIs.
- Remain current with industry trends, emerging technologies, and best practices in marketing.
Skills and Qualifications
