What are the responsibilities and job description for the Sr Marketing Manager position at FormFactor?
Position : Sr Marketing Manager
Location : Beaverton, OR
Job Id : 5798
of Openings :
Sr. Marketing Manager
FormFactor, Inc
Livermore, CA or Beaverton, OR
In a world driven by the increased demand of technology, semiconductor manufacturers require a trusted partner to pioneer the frontiers of advanced integrated circuits (ICs). FormFactor, Inc (FFI) is the world's leading supplier of semiconductor test and measurement products that power electronic systems used in computing, consumer-technology, automotive, Artificial Intelligence (AI) and other applications. Our cutting-edge solutions are the driving force behind the testing of ICs that power electronic systems across computing, consumer technology, automotive, Artificial Intelligence (AI), and myriad other applications.
As a leading player in the semiconductor industry, FormFactor actively seeks out individuals who are not just employees, but passionate contributors eager to thrive in an ever-evolving landscape. At FormFactor, we are not just shaping the future of semiconductors; we are rewriting the narrative of innovation itself.
Our commitment extends beyond the technical realm to the very fabric of our culture. Rooted in our core values-Focus on the Customer, Ownership & Accountability, Respectfully & Effectively Communicate, and Motivate & Develop People-we foster an environment where diverse perspectives are not only welcomed but celebrated. Join us in experiencing the exhilaration of collaborating with a dynamic team, pushing the boundaries of what's possible, and contributing to a workplace where your voice is not just heard but valued and empowered. Become an integral part of our journey as we collaboratively Form Our Future Together, setting the stage for a new era in semiconductor excellence.
PURPOSE
The Marketing Manager is responsible for the global strategic marketing activities related to their assigned probe card products, works with the account teams for assigned accounts and provides marketing leadership to the product group. This position regularly interacts with account teams, product marketing, manufacturing operations, service teams, and senior management and executives by leading the customer engagements for the business unit. The Manager will understand our customers' test challenges and will work closely with customers to position our products to provide solutions to their test challenges using FormFactor products and technology. The Manager will understand the product(s) value proposition and differentiation claims and how to apply FFI value in competitive situations in assigned customers and markets. The Manager also works with the account teams for their assigned customers to maximize profit and market share. This includes updating competitive situations and threats, communicating customer's requirements and providing input to the account strategy. The Manager will also be responsible to document revenue and unit forecasts for both revenue and capacity planning.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Conduct market research to identify market / customer trends.
- Create and publish customer specific Value Proposition statements that clearly articulate product and company differentiation - utilize Value Proposition from Product Marketing Manager.
- Negotiate customer specific pricing and VPAs that maximize company profits.
- Develop target and key account positioning strategies in support of sales activities.
- Develop and articulate fact-based and current competitive intelligence that includes product and financial positioning.
- Develop sales training material that enables the account teams to clearly communicate FFIs value and product positioning.
- Support the Product Marketing Manager in creating sales and product collateral and supporting the go-to-market success of new product launches in the accounts owned by the Manager.
- Use negotiation skills to close gaps between customer requirements and factory capabilities
- Prepare and deliver technical presentations explaining products or services to customers and prospective customers.
- Report customer specific TAM and FFI market share quarterly, including key competitors market share.
EDUCATION, EXPERIENCE, AND SKILLS REQUIRED
The pay range for this role in Livermore, CA is between $163,400 and $214,410. The pay range may differ in other locations. FormFactor maintains broad salary ranges for its roles in order to account for variations in education, training, skills, relevant work experience, business needs and market demands. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. Benefits offered for this role include medical, dental, vision, EAP, short-term and long-term disability, life insurance, flexible spending and savings accounts, 401(k), ESPP and paid time off.
FormFactor is committed to providing a work environment where everyone is treated with dignity and respect. We are an Equal Employment Opportunity (EEO) employer and are committed to compliance with all Federal, State, and local laws that prohibit employment discrimination on the basis of age, race, color, sex (including breastfeeding and related conditions), gender (including gender identity and gender expression), national origin, ancestry, sexual orientation, religion, physical or mental disability, marital status, registered domestic partner status, medical condition, military or veteran status, genetic characteristics or information, or any other legally protected characteristic.
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Salary : $163,400 - $214,410