What are the responsibilities and job description for the Marketing Business Segment Manager - Premium Surfaces position at Formica Group North America?
The Business Segment Manager will be an integral part of the Formica Brand Marketing Team, reporting to the Vice President of Marketing. S/he will be the expert in the premium market segment and the customer journey for premium products, ultimately identifying and supporting opportunities to grow this important product area. S/he will own the product lifecycle while ensuring alignment with business goals and customer needs. The role will work closely with many stakeholders in the Formica organization including the Sales Team, Creative Services Team, Digital Marketing, Design and R&D.
This role offers a unique opportunity to develop marketing and business leadership skills, build analytical capabilities, support cross-functional projects collaboratively, and tackle challenging business issues taking ownership of the respective areas. The ideal candidate will be used to working in a collaborative, dynamic, and fast-paced environment. S/he will have a strong strategic mentality and a relentless drive for achieving desired outcomes. The Business Segment Manager will focus on the needs of the users in the value chain and be a creative problem solver who can manage complex projects with diverse stakeholders and a high attention to detail and accuracy. S/he must be a self-starter with the ability to prioritize work and meet multiple deadlines.
Duties and Responsibilities:
An Equal Opportunity Employer, including individuals with disabilities and veterans.
Only qualified individuals (those who meet fundamental qualifications) will be considered as applicants for this position. Applications will be accepted for a minimum of 3 business days from the date of the initial posting.
This role offers a unique opportunity to develop marketing and business leadership skills, build analytical capabilities, support cross-functional projects collaboratively, and tackle challenging business issues taking ownership of the respective areas. The ideal candidate will be used to working in a collaborative, dynamic, and fast-paced environment. S/he will have a strong strategic mentality and a relentless drive for achieving desired outcomes. The Business Segment Manager will focus on the needs of the users in the value chain and be a creative problem solver who can manage complex projects with diverse stakeholders and a high attention to detail and accuracy. S/he must be a self-starter with the ability to prioritize work and meet multiple deadlines.
Duties and Responsibilities:
- Serve as the business expert for premium product lines and market segments across the portfolio of surfacing solutions. Drive product understanding, channel mapping, customer journey development, and product strategy, ideation, execution and analysis.
- Work collaboratively with the Sales Team, Creative Services and Digital Marketing to develop go-to-market plans, positioning strategies, training and sales enablement materials to support growth/penetration opportunities and the achievement of annual business goals.
- Serve as a key marketing point of contact and presenter for FENIX®, Arpa® and Hompal® brands and segments in customer presentations and pitches.
- Own the user experience for premium surfaces and partner with the Sales Team and Technical Services to ensure the Formica Team, the Trade and End-Users have the tools and information needed to ensure premium surface beauty and durability. Measure and manage user satisfaction, recommending programs and practices to ensure a positive customer experience.
- Lead market research and analysis to identify customer needs, market trends, business potential and critical insights across the competitive landscape. Share learnings across the organization and use them to drive greater growth and market effectiveness.
- Define North American innovation requirements based on market insights, customer feedback, and business priorities, and then collaborate with global R&D and Design to prioritize concepts, and drive development and innovation initiatives.
- Drive development and usage of analytics to track product performance and key metrics and build/evolve strategies to optimize market adoption, growth and profitability.
- Assist with media and PR plan development, trade shows and events, always-on SEM, and e-marketing, social media and website content development.
- BA/BS degree in General Management, Marketing, Communications or relevant field.
- Five-plus years of experience working in Marketing, Sales or related required. Premium category product or segment marketing experience preferred.
- Analytical thinker with the ability to evaluate complex issues and develop actionable plans.
- Project management experience and expertise in managing projects simultaneously required.
- Demonstrated skills and experience working with MS Outlook, Excel, Word and PowerPoint..
- Excellent interpersonal and leadership skills with the ability to work collaboratively as a member of cross-functional teams and build/maintain positive working relationships with internal and external partners.
- Detail-oriented self-starter with the ability to prioritize projects, work within short time frames and meet deadlines.
- Strong written and verbal communication skills. Ability to develop effective content, craft narratives and present to groups of internal and external stakeholders.
- Strong initiative and ability to progress projects and work independently.
- Regular travel with field sales, for conferences, trade shows and customer meetings in the US, Canada and Mexico. Annual travel to Europe to work with global brand partners.
An Equal Opportunity Employer, including individuals with disabilities and veterans.
Only qualified individuals (those who meet fundamental qualifications) will be considered as applicants for this position. Applications will be accepted for a minimum of 3 business days from the date of the initial posting.
