What are the responsibilities and job description for the Customer Marketing Manager position at Formlabs?
To reinvent an industry, you need to build the best team. At Formlabs, we bring groundbreaking professional 3D printers to the desktops of designers, engineers, researchers, and others worldwide. We're looking for a Customer Marketing Manager to spearhead marketing efforts around our existing customer base to build customer loyalty through engaging campaigns and innovative strategies.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
As the Customer Marketing Manager , you will own the customer lifecycle, focusing on onboarding, engagement, retention, and satisfaction. You’ll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs’ cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you’ll ensure that every customer interaction builds loyalty and maximizes lifetime value.
The Job
- Develop and execute campaigns to drive customer retention, repeat purchases, and adoption of new products, applications, and materials.
- Design programs for key stages of the customer journey, from onboarding and engagement to upsell and reactivation.
- Develop content and resources that empower customers to maximize the value of their Formlabs products.
- Build and manage programs that reward customer loyalty and increase lifetime value.
- Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
- Work closely with product, sales, and support teams to ensure a seamless customer experience.
- Test and optimize campaigns through A / B testing, data analysis, and customer feedback.
- 5 years in customer marketing, retention marketing, or lifecycle marketing, preferably in a hardware technology company.
- Strong ability to interpret data and translate insights into actionable marketing strategies.
- Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery).
- Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
- A creative mindset with a passion for designing innovative customer campaigns.
- A deep understanding of customer needs and a passion for creating exceptional experiences.
- Strong bias for action and ability to execute quickly.
- Strong curiosity about our customer base, product, and technology.
Benefits
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
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