What are the responsibilities and job description for the Formlabs is hiring: Marketing Technologist in Somerville position at Formlabs?
Marketing Technologist
Department : Global Marketing
Location : Somerville, MA
Live at the intersection of right brain left brain as a Marketing Technologist . Spend time solving technical problems around our website, automation, or hardware products, AND thinking about creative ways to resonate and reach our varied customer base from engineers, to dental labs, to artists and designers. At Formlabs you have the opportunity to tackle challenging engineering and business problems as part of ?the larger team. Formlabs' infrastructure means that you can move faster and focus on answering the questions you care about without all of the distractions that come with running an entire business. This becomes an ideal environment for rapid iteration and execution, and to fail fast, so we (and you!) can learn as quickly as possible. The Job :
- Develop and execute creative and scrappy marketing and Go To Market strategies that result in meaningful user acquisition and engagement, and / or conversion
- Analyze data to identify trends, user behavior, and areas of opportunity for growth
- Create and manage A / B and multivariate tests to optimize conversion rates and improve the user experience
- Plan and execute experiments across web, and marketing channels to grow the business through added visits, purchases, or engagement
- Collaborate with cross-functional teams to develop and implement growth initiatives
- Design and oversee implementation of landing pages to experiment and maximize business outcomes
- Implement tracking mechanisms to collect data and measure results of growth hacking efforts
You :
Bonus Skills :
Our Perks & Benefits :
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
To all recruitment agencies : Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.