Senior Product Manager, eCommerce & Marketing Technology
To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.
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Formlabs is looking for a Senior Product Manager to take our core eCommerce experience of formlabs.com (and associated sites), as well as our marketing automation (e.g., emails, tracking, A / B testing, analytics) to the next level.
Formlabs.com is our most valuable digital property, where :
- Our prospective customers learn about our product offerings
- New and existing customers purchase directly from our website
- Our partners can access resources & information they need to do their marketing, sales, and service of our products
- Our existing customers interact with our customer support and documentation content
- Regional audiences interact with country-specific localized full or micro-sites
Our Marketing Automation suite powers our communications, site experiences, and analytics backbone for our prospects and customers.
These technologies are responsible for providing a seamless and easy experience for prospects and customers, while materially driving Formlabs’ growth.
The Job :
Drive overall website performance and metrics such as lead generation, lead conversion rate, eCommerce Sales that impact Formlabs top and bottom lineOwn and generate all key metrics, and reporting related to site performanceBe the thought leader and strategy owner of making the website the go-to place for transactional product sales (e.g., consumables, services) AND learning and discoveryDrive easy to use and internal adoption of site updates for all parties within FormlabsSupport key product launches on short timelinesBuild and maintain a performant site through performance optimizations / techniques to reduce page load timesIndependently communicate with senior management and all department heads to develop and organize innovative strategy and site architecture for the site 2-3 years outProactively drive the launch of new features / products, and site updates through Agile sprint grooming, planning, and execution processInfluence and partner with other technology teams to strategize and execute true end to end solutions for Formlabs across marketing and salesYou :
Bachelor's degree in Computer Science, a related field, or equivalent experienceMust be able to communicate in English both verbally and in written form8 years of eCommerce, marketing technology, marketing automation experience either as a developer or a product managerStrong knowledge on A / B testing platforms and analytics tools (e.g., GA4, BigQuery, Redash)Strong knowledge of web server architecture & infrastructureStrong knowledge of marketing automation (e.g., Marketo), and CRM (e.g., Salesforce)Ability to inspire, motivate and lead cross-functional teamsExperience with Agile / Scrum development methodologiesPassion and experience in 3D printingFamiliarity with some combination of :Google applications such as GA4, Google Tag ManagerA / B testing platformsMarketoJ-18808-Ljbffr
