What are the responsibilities and job description for the BUSINESS MARKETING COORDINATOR position at Formosa Plastics Corporation, U.S.A.?
BUSINESS MARKETING COORDINATOR
I. Position Objective
Contribute to the development and implementation of the Polyolefins Business Unit- Business Development plan, with focus on utilizing organizational resources in marketing, technology and manufacturing. In alignment with Corporate Strategy and Polyolefins Division Focus Objective; assist in the development of business/increase market share, maximize sales opportunities.
II. Major Areas of Accountability
BUSINESS DEVELOPMENT PLAN: Assist in the analysis and creation of the business development/marketing programs, sales planning, and continual profit forecasting and analysis; make recommendations and adjust action and planning.
SALES AND MARKETING: Integrate, collaborate, and coordinate with internal (BTD, product management, manufacturing) and external customers to support effective sales and marketing plan delivery. Examples: Build relationships with new accounts, conduct new product assessments, and other supportive sales training, plan and develop promotional events/presentations, develop product literature and communications, and maintain product datasheets.
PRODUCT MANAGEMENT AND PRODUCT SUPPORT: Assess product development, in improvement or profitability needs, and make recommendations. Initiate and coordinate product introduction and lead market penetration actions. Support product awareness. Assure that customer functional and regulatory product requirements are understood, verified, and met.
MARKET RESEARCH AND ANALYSIS: Conduct ongoing market research and analysis to identify new sales opportunities. Assess surveys and data and identify trends. Perform ongoing analysis to support diverse Company marketing and sales programs, with emphasis on New Product Development.
Iii. Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
I. Position Objective
Contribute to the development and implementation of the Polyolefins Business Unit- Business Development plan, with focus on utilizing organizational resources in marketing, technology and manufacturing. In alignment with Corporate Strategy and Polyolefins Division Focus Objective; assist in the development of business/increase market share, maximize sales opportunities.
II. Major Areas of Accountability
BUSINESS DEVELOPMENT PLAN: Assist in the analysis and creation of the business development/marketing programs, sales planning, and continual profit forecasting and analysis; make recommendations and adjust action and planning.
SALES AND MARKETING: Integrate, collaborate, and coordinate with internal (BTD, product management, manufacturing) and external customers to support effective sales and marketing plan delivery. Examples: Build relationships with new accounts, conduct new product assessments, and other supportive sales training, plan and develop promotional events/presentations, develop product literature and communications, and maintain product datasheets.
PRODUCT MANAGEMENT AND PRODUCT SUPPORT: Assess product development, in improvement or profitability needs, and make recommendations. Initiate and coordinate product introduction and lead market penetration actions. Support product awareness. Assure that customer functional and regulatory product requirements are understood, verified, and met.
MARKET RESEARCH AND ANALYSIS: Conduct ongoing market research and analysis to identify new sales opportunities. Assess surveys and data and identify trends. Perform ongoing analysis to support diverse Company marketing and sales programs, with emphasis on New Product Development.
Iii. Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- TECHNICAL JOB CRITERIA
- Previous Related Experience Required Two to eight years Business Development, direct sales/marketing experience to targeted and end bases in the Polyolefins industry [PP, PE, -user customer and/or both]. Handling international level business and trade show experience. Demonstrated functional achievements and progressive increases in responsibility.
- Technical Skills Required To Perform This Job Knowledge and familiarity with products, applications, production and sales process, industry technology applications. Excellent English verbal and writing skills. Presentation and facilitation skills. Must have basic computer skills, the ability to use Microsoft Office, application of Business Development and/or the sales process.
- Education (Minimal Education Needed) B.A. or B.S. When previous Related experience and Technical Skills meet minimal requirements are both exceeded, four-year degree is not required.
- Other Certification/Training Required To Gain Function-Related Technical Knowledge Continuous education in leading edge marketing and polyolefins product development sales trends. Membership in professional associations a plus. Direct involvement in market focused organizations [Examples - ACC, TAPPI, IOPP, PPFA and PPI].
- Other Requirements (Physical/Mental Demand, Schedule/Hours, Travel) Very frequent travel; irregular schedule. Must have regular, reliable attendance as well as the ability to work outside the regular schedule as required. Must perform all duties to the same standards while travelling as would be expected in the office
