What are the responsibilities and job description for the Digital Marketing Specialist position at Forney Industries Inc?
Description
Forney Industries is one of America’s longest operating family-owned welding and metal working product companies. Forney celebrated for over 90 years and introduced the first publicly available arc welder in the 1940’s. With such a longstanding history, it’s safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard of products and customer service possible
Employee benefits including: 401K and Profit Sharing. Medical, Dental, Vision, Life, and Pet insurance. Flex spending accounts as well as other optional plans.
Annual range: $56,500 to $68,000
• You are uninspired by the “corporate-America” model, but love building strong coworker relationships while wearing jeans
• You are committed to the best Customer Service on the planet, and all the other employees in the company are your customers
• You enjoy seeing how your work impacts the organization
• You love accomplishing your daily task list as much as you love dogs
Reporting directly to the Marketing Director, the Digital Marketing Specialist will be responsible for coordinating all digital marketing assets and campaigns, working closely with the sales field and product line team to coordinate digital campaign efforts, email marketing, social media content and website updates. This position maintains key digital marketing platforms including but not limited to: Hootsuite, Google, WordPress, NetSuite Suite Commerce, Mail Chimp, Facebook, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and Instagram. Graphic design skills will be required to create content as necessary for digital platforms. The Digital Marketing Specialist’s duties include analyzing incoming data and identifying key data points and trends as well as reporting insights as necessary. This position also creates short video and/or video editing as needed for the corporate websites and social media. The individual has a good understanding of our commercial and consumer workflows to anticipate potential conflicts. This individual will be the lead graphic and asset coordinator for all Forney Industries’ web sites and social sites, working closely with both internal and external content support associates. Must thrive as a team player on collaborative efforts, manage multiple projects, and work well in a deadline driven environment.
Requirements
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Digital Strategy:
o Develop and execute strategies and implement relevant, useful digital content and campaigns for target audiences and customers.
o Maintain/update marketing content on the company’s websites - Forneyind.com and IndustrialPro.net. (Experience with SuiteCommerce and/or html is a plus.)
o Maintain the company’s email list.
o Assist with development of social media strategy to align with brand objectives.
o Research, recommend and implement social advertising initiatives.
o Develop strategies based on standard practices and digital trends, taking into consideration budget constraints, product line changes, and target audience behavior. Stay current with knowledge of SEM tactics, standards, and platforms. Work closely with Product Line Team.
o Work with Forney consulting team and PR to build the brand and community.
Email/Web Coordination
o Maintain marketing content and creative assets on the company’s websites – Forneyind.com and IndustrialPro.net.
o Execute acquisition and retention email communications to successfully grow the email-marketing channel.
o Leverage email marketing tools to develop transactional, promotional, and informational content strategies to maximize customer engagement.
o Optimize campaign performance through testing and segmentation. Support all digital content by developing copy that works effectively for SEO purposes.
o Review and analyze tracking tools.
o Report progress weekly, monthly, quarterly, and insights as necessary/requested.
Digital Creative
o Create graphics & content for digital campaigns. Oversee look & feel of all digital platforms and maintain corporate brand standards throughout.
o Create and execute strategies to expand Forney’s presence/engagement on social media platforms and websites.
o Develop and design HTML email campaigns.
Social Media Coordination
o Develop and maintain digital messaging calendars including social media, website and email content.
o Assist in managing day-to-day operations of primary social media platforms (Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest). Stay current on social media trends, standards, and target audience behavior.
o Monitor brand health through social channels.
Video/Photography Coordination
o Proficient with DSLR/Camcorder and photo studio equipment and photo/Video editing software, including but not limited to, Adobe Premiere Pro, Adobe After Effects, Lightroom.
o Working knowledge of photo/video editing including cropping, masking, color correcting
o Understanding of digital image/video formatting and codec’s
o Organized, detailed and able to interpret instructions accurately.
o Work within budget
EDUCATION AND/OR EXPERIENCE:
· Bachelor’s degree in Marketing, Public Relations, Web Design, or similar field. Minimum of 2 years working experience in public relations/social media or marketing in a consumer products goods industry preferred.
· Proficient in the following platforms:
o Adobe Creative Cloud: Photoshop, InDesign, Illustrator, Dreamweaver, Bridge, Acrobat
o Microsoft Office: Word, Excel, PowerPoint
o Facebook, Twitter, YouTube, LinkedIn
· Familiarity with the following platforms is a plus:
o Suite Commerce, NetSuite, MailChimp
o Pinterest, Instagram, Tik Tok
o Google AdWords
o HTML for website and email campaign design
OTHER SKILLS AND ABILITIES:
· Excellent communication skills both written and oral.
· Excellent attention to detail and accuracy while taking ownership and seeing work projects through to completion.
· Be a positive contributor to the achievement of assigned departmental targets/goals.
· Ability to organize self and others while managing multiple projects in a fast-paced, deadline-driven environment.
· Strong web writing skills and knowledge of digital writing trends/SEO is necessary.
· Strong report writing skills.
· Strong social media marketing, email marketing, skills required.
· Strong creative problem-solving skills in both visual design and technical environments required.
· DSLR/video/photo equipment knowledge is required.
· Knowledge of SEM practices and trends a plus.
· Knowledge of metalworking and welding is a plus.
Salary : $56,500 - $68,000
