Chief Marketing Officer

At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

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About This Role :

As a member of Forrester’s executive team, the Chief Marketing Officer (CMO) will lead a worldwide marketing organization at Forrester. This role is critical to Forrester’s revenue engine and keep Forrester’s brand strong and drive lead generation, this includes executing high impact, high-attendance events as the primary driver of those two goals. Our goal is to make our events must-attend moments that can drive executives and companies to become Forrester research clients. Powerful marketing is a critical element in moving Forrester toward that goal. As with all Forrester executive team members, the CMO will be an agent of progress, innovation, and change — energetically and proactively seizing opportunities for the company.

Job Description :

• Lead the marketing organization to brilliantly execute across all disciplines (public relations, corporate communications, demand generation, digital marketing, product marketing, events, marketing operations, creatives, and customer and market insights), with laser focus on demand generation.
• Drive a marketing agenda that propels the company’s strategy of dominating in the age of empowered customers.
• Ensure that we have a robust prospect audience at each of our events and run best-in-class profitable events that deliver exceptional experiences for our clients and drive leads.
• Integrate the marketing and events teams to create best-in-class events that deliver exceptional experiences for our clients, drive leads, and are profitable.
• Cultivate a strong collaboration with the chief product officer, chief sales officer, and their teams, contributing robust go to market strategies.
• Think “digital first” and partner closely with the chief technology officer to solve problems and connect to clients digitally.
• Develop, attract, and retain top marketing talent to create a culture of high engagement, collaboration, creativity, and high performance.

Job Requirements :

Critical Competencies For Success :

We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.

Let’s be bold, together.

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FLSA Status : Exempt

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.

Forrester Research, Inc. is an Equal Opportunity / Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

Benefits at a Glance - Cambridge

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