What are the responsibilities and job description for the Senior Director, MarTech position at Forsyth Barnes?
Title :
Senior Director, Marketing Technology (MarTech)
Salary : Up to $250,000
Location :
Chicago, Il - Hybrid -
Industry : Retail
Overview
I am currently partnered with a leading Retail Organization on their search for a Senior Director of MarTech. This role will be responsible for driving innovation and aligning marketing technology solutions with enterprise objectives. You will develop and execute a comprehensive roadmap that enhances customer engagement, supports data-driven marketing, and fosters scalable solutions.
Responsibilities
- Define and implement a marketing technology roadmap in alignment with enterprise marketing strategies.
- Collaborate with internal stakeholders, including CRM and marketing teams, to ensure technology initiatives support business goals.
- Oversee the ongoing enhancement of Salesforce Marketing Cloud, ensuring the platform enables personalized, multi-channel customer journeys.
- Manage the implementation and optimization of a Customer Data Platform (CDP) to support effective audience segmentation and campaign personalization.
- Partner with enterprise data teams to integrate customer data across platforms and improve the Customer 360 / MDM framework.
- Work cross-functionally to implement scalable solutions for preference management.
- Provide day-to-day technical support to marketing teams, resolving issues and optimizing processes.
- Drive the evolution of the marketing technology stack to align with broader IT and system transformation initiatives.
- Build and mentor a high-performing marketing technology team, fostering skill development and professional growth.
Key Requirements
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Salary : $250,000
