Forthea Interactive Marketing is hiring: Paid Media Specialist in Houston

The Paid Media Specialist will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities for a variety of clients. This position is key to future growth and will be responsible for the top-to-bottom management of assigned clients’ PPC activities.

The ideal candidate will be comfortable engaging, negotiating, and consulting with clients and outside vendors as well as developing relationships with company stakeholders, including management and team member groups.

Additionally, the paid search specialist will work closely with cross-functional team members and serve as an integral part of the service organization and the company’s overall growth strategy. The ideal candidate will be energetic, entrepreneurial, effective, humble, and someone who simply hates to lose.

Responsibilities

• Day-to-day management of client search plans and programs, including oversight of bid recommendations, execution details, budgets, and performance testing / optimization.
• Develop near-term and long-term PPC account strategies and roadmaps.
• Execute day-to-day tactics that increase client revenue, site traffic, conversion, and margins.
• Keyword analysis, including keyword list building, search volume analysis, and recommendations.
• Work closely with search engine reps on proposals and optimization plans.
• Campaign bid management and optimization using tracking tools determined by the client.
• Copy development for paid search listings.
• Management of client billing, budgets, and reporting.

Qualifications

Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume / CV and your recent salary history.

Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

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