Head of Brand Marketing

Consumer Marketing

Thank you for your interest in coming to work at Fortune. If most but not all of this description is a good fit, we still encourage you to apply.

The big picture:

• Our overarching goal is to communicate Fortune’s value to readers by telling a compelling story about who we are and why our journalism is worth paying for.
• We're growing, and need to establish our Brand Marketing practice from the ground-up.
• Above all, our work is mission-driven. It must reflect the integrity of our journalism and be oriented toward the needs of our readers
  
  

Where this role sits:

• You'll report to our Vice President of Consumer Marketing
• You'll work with our Consumer and Newsroom teams, as well as our Conferences, and Advertising businesses.
• You'll be the DRI for our team's objective of increasing consideration for Fortune and the belief Fortune is worth paying for.
• You'll oversee our creative team and help envision how we grow to meet the needs of the organization.
  
  

Your remit:

• Lead insight-driven strategy for marketing campaigns that deliver on partner teams' objectives
• Reinforce Fortune's brand identity by establishing creative standards
• Set a high bar for creative outputs and establish best practices
• Mentor and manage our creative team
• Create a culture of hypothesis testing and rigorous measurement
  
  

Things that will lead to success in this role:

• Values:
• You pride yourself on your emotional intelligence
• You care about excellence and are self-motivated
• You're passionate about the importance of independent journalism
• Knowledge:
• You’re fluent in brand strategy and know how to position a brand effectively in a competitive marketplace.
• You’ve worked at the intersection of Marketing and Creative, translating strategic goals into inspiring and effective campaigns.
• You have a solid grasp of digital marketing channels—from social to email to on-site experiences—and how they shape brand perception.
• You’re tech-savvy, open to leveraging AI or other tools to streamline processes, and comfortable with basic web and CRM tech.
• Ways of working:
• You love building and influencing: you enjoy shaping processes, frameworks, and organizational change.
• You're skilled at prioritization, and create focus when there are multiple paths forward.
• You believe in transparency, communicating openly with stakeholders and team members to keep everyone aligned.
• You think strategically about how brand marketing efforts tie into overall subscription growth, while still focusing on executional excellence.
• Experience:
• 6 years of progressive experience in brand marketing or integrated marketing roles.
• A proven track record of conducting attitudinal and market research and translating insights into successful, measurable campaigns.
• Experience defining and refining brand positioning, voice, and identity—ideally in a media, publishing, or subscription-based business.
• Demonstrated ability to develop clear, data-driven creative briefs, and collaborate effectively with cross-functional teams.
• Direct people management experience and a track record of nurturing high-performing teams.
  
  

Compensation:

Total compensation including Base Salary and Discretionary Annual bonus $140,000.00 to $160,000.00

About Fortune:

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.



FORTUNE

Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better. Our values inform our mission. We believe that business can be a powerful platform for good, and we are committed to holding it to that standard.

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